Advertising Impact and Controlling in Content Marketing Recognize Impact Mechanisms Optimize Controlling and Adapt Strategy 1st edition by Thomas Horner ISBN 3658405503 978-3658405502

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ISBN 10:  3658405503
ISBN 13: 978-3658405502
Author: Thomas Horner

Content marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work? What are the consequences for strategic content planning and what does valid content marketing controlling look like?

This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies’ customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.

With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies.

Advertising Impact & Controlling in Content Marketing Recognize Impact Mechanisms, Optimize Controlling & Adapt Strategy 1st Table of contents:

Preface

• Introduction to Advertising Impact and Content Marketing
• Who Should Read This Book
• How to Use This Book
• Overview of the Content Marketing Landscape

Chapter 1: The Basics of Content Marketing

• What is Content Marketing?
• The Role of Advertising in Content Marketing
• Understanding the Marketing Funnel and Content’s Role in It
• Key Concepts in Content Strategy and Distribution

Chapter 2: Advertising Impact: Defining the Metrics

• How to Measure the Effectiveness of Content Marketing
• Identifying the Right KPIs (Key Performance Indicators)
• Quantitative vs. Qualitative Metrics in Content Marketing
• The Importance of ROI (Return on Investment) in Advertising

Chapter 3: The Psychology Behind Content and Advertising

• Understanding Consumer Behavior and Content Preferences
• The Influence of Storytelling in Content Advertising
• Emotional vs. Rational Content Marketing
• Building Trust and Engagement with Your Audience

Chapter 4: Content Marketing Channels and Their Impact

• Organic Content Distribution: Blogs, SEO, and Social Media
• Paid Advertising: Social Ads, Google Ads, and More
• Video Marketing and Its Growing Influence
• Integrating Content Across Multiple Channels for Maximum Impact

Chapter 5: Optimizing Content Strategy for Better Advertising Impact

• Content Creation Best Practices for High Engagement
• Tailoring Content to Different Stages of the Buyer’s Journey
• Repurposing and Recycling Content for Multiple Platforms
• Content Curation: How to Amplify Your Brand Message

Chapter 6: Controlling Advertising Performance in Content Marketing

• The Importance of Monitoring and Controlling Your Campaigns
• Tools for Tracking Content Marketing Performance
• Analyzing Audience Engagement and Conversion Rates
• Conducting A/B Testing and Experimentation
• Adjusting Your Content Strategy Based on Real-Time Data

Chapter 7: Understanding the Role of SEO in Advertising and Content Marketing

• How SEO Impacts Content Visibility and Engagement
• Optimizing Your Content for Search Engines
• Integrating Paid and Organic Strategies for Optimal Impact
• Keyword Research: The Backbone of Content Marketing Success

Chapter 8: Adapting and Evolving Your Strategy Based on Data

• Using Analytics to Adapt Content Marketing Strategies
• The Role of Artificial Intelligence and Machine Learning in Optimization
• Personalization and Customization: Creating Tailored Content for Different Audiences
• Adjusting Advertising Spend for Maximum Effectiveness

Chapter 9: The Future of Advertising and Content Marketing

• Emerging Trends in Content Marketing and Advertising
• The Rise of Influencer Marketing and User-Generated Content
• Voice Search, Video Content, and Other Future Opportunities
• Preparing for the Evolution of Content Marketing in the Next Decade

Chapter 10: Case Studies and Real-World Examples

• Case Study 1: Successful Content Campaign and Its Impact
• Case Study 2: Leveraging Data for Content Strategy Optimization
• Case Study 3: Integrating Paid and Organic Content for Best Results
• Lessons Learned from Leading Brands in Content Marketing

Conclusion

• Key Takeaways from Advertising Impact and Controlling
• Actionable Steps for Improving Your Content Marketing Strategy
• Building a Long-Term Content Marketing Plan for Success
• Final Thoughts on Advertising Impact and Content Marketing Optimization

Appendices

• A. Tools and Software for Content Marketing and Advertising Analytics
• B. Sample Content Strategy Template
• C. Glossary of Key Terms
• D. References and Further Reading

Index

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