Advances in Digital Marketing and eCommerce Fourth International Conference 2023 1st Edition by Francisco Martinez Lopez ISBN 9783031318368 3031318366

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Product details:
ISBN 10: 3031318366
ISBN 13: 9783031318368
Author: Francisco Martinez Lopez

Advances in Digital Marketing and eCommerce Fourth International Conference 2023 1st Edition Table of contents:

1. Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability?
2. Who Buys When and Where? How Channel Design and Consumer Attributes Influence Customer Journey Outcomes
3. Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer Ratings
4. Recommendation by Multiscale Semantic-Visual Analysis of User Reviews and Product Images
5. Deepening Branding Opportunities in VR-Based Metaverses. A Qualitative Study
6. An Exploratory Study of Audiobook Discount Pricing
7. Assessing Streamer Attributes: The Role of Trust in Purchase Intention for Live E-Commerce
8. Advertising Value of Podcast Advertising
9. They Don’t Do What They Say – The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products
10. How the Quick Commerce Business Model Delivers Convenience in Online Grocery Retailing
11. Influencer Marketing Strategies in Foreign Marketplaces
12. Analysis of the Possibilities of Implementing Bitcoin and Other Cryptocurrency Payments at the University
13. How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups
14. An Empirical Study on the Role of CRM and Big Data in the Automotive Industry
15. Antecedents and Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research
16. How Technology Helps Farmers to Cater to Consumers – Channel Formats and Consumer Motives
17. The Influence of Brand Digital Storytelling Using the Hero’s Customer Journey Communication Technique on Customer Acquisition and Retention
18. The Development of Online Shopping and Finding Information About Products in the Visegrad Four Countries
19. How Facebook’s Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image Congruence
20. Exploring Colombian Digital Buyers of Luxury Jewellery: Segment Exploration (FIMIX-PLS)
21. Covid-19 Pandemic: The Least Factor Affecting the Lebanese E-commerce
22. On the Capture and Use of Private Conversations on Mobile Phones for Marketing Purposes: A Case in the Tourism Sector
23. The Impact of Influencers on Consumers’ Purchasing Decisions When Shopping Online
24. Black Friday vs. Green Friday: A Comparative Sentiment Analysis of Spanish Social Media Users’ Perceptions
25. Analyzing Customer Behavior In-Store: A Review of Available Technologies
26. Digital Marketing and E-Commerce a Bibliometric Analysis
27. The Influence of TikTok Videos on German Gen Z Consumers’ Attitude and Purchase Intention Towards Sustainable Brands
28. Louis Vuitton, Cristiano Ronaldo and Lionel Messi. The Greatest Marketing Stunt of the Century, or just Hype Driven Vanity-Metrics?
29. Traditional Brands vs. Born-Digital Brands: The Case of the Fashion Industry

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