Actionable Web Analytics Using Data to Make Smart Business Decisions 1st Edition by Jason Burby, Shane Atchison, Jim Sterne ISBN 9780470181133 0470181133
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Authors:Burby , Tags:TEAM DDU , Author sort:Burby , Languages:Languages:eng , Published:Published:Aug 2007 , Comments:Comments:TEAM DDU
Actionable Web Analytics Using Data to Make Smart Business Decisions 1st Edition by Jason Burby, Shane Atchison, Jim Sterne – Ebook PDF Instant Download/Delivery. 9780470181133 ,0470181133
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Product details:
ISBN 10: 0470181133
ISBN 13: 9780470181133
Author: Jason Burby, Shane Atchison, Jim Sterne
Actionable Web Analytics Using Data to Make Smart Business Decisions 1st Edition Table of contents:
Chapter 1: Introduction to Web Analytics
- What is Web Analytics?
- The Importance of Data in Decision Making
- Overview of Web Analytics Tools and Platforms
Chapter 2: Understanding Key Metrics
- Identifying Key Performance Indicators (KPIs)
- Traffic Metrics: Visits, Page Views, and More
- Conversion Metrics and Customer Behavior
Chapter 3: Building a Web Analytics Strategy
- Defining Business Goals and Objectives
- Aligning Web Analytics with Business Strategy
- Setting Up Your Analytics Program
Chapter 4: Collecting and Organizing Data
- Data Collection Methods and Best Practices
- Tagging and Tracking Technologies (JavaScript, Cookies)
- Managing Data Quality and Integrity
Chapter 5: Analyzing Web Analytics Data
- Identifying Trends and Patterns
- Conducting Segmentation Analysis
- Using Data for Customer Behavior Insights
Chapter 6: Turning Data into Actionable Insights
- Translating Analytics Data into Business Decisions
- Optimizing Web Content and User Experience
- Identifying Opportunities for Improvement
Chapter 7: A/B Testing and Optimization
- Introduction to A/B Testing and Multivariate Testing
- Planning and Executing Experiments
- Analyzing Results and Implementing Changes
Chapter 8: Advanced Web Analytics Techniques
- Predictive Analytics and Forecasting
- Attribution Modeling and Multi-Channel Analysis
- Using Analytics for Personalization
Chapter 9: Integrating Web Analytics with Other Business Functions
- Working with Marketing, Sales, and Customer Service Teams
- Cross-Departmental Collaboration for Data-Driven Decisions
- Integrating Web Analytics with CRM and ERP Systems
Chapter 10: Reporting and Communicating Insights
- Creating Effective Reports and Dashboards
- Communicating Insights to Stakeholders
- Presenting Data-Driven Decisions to Leadership
Chapter 11: Web Analytics Trends and Future Directions
- Emerging Trends in Web Analytics
- The Impact of Artificial Intelligence and Machine Learning
- The Future of Web Analytics in Business Strategy
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