A Business History of the Bicycle Industry Shaping Marketing Practices 1st edition by Carlo Mari 9783030505639 3030505634

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Product details: 

ISBN 10: 3030505634

ISBN 13: 9783030505639

Author:Carlo Mari

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.

A Business History of  the Bicycle Industry Shaping Marketing  Practices 1st Table of contents: 

1. Understanding the Bicycle as a Product

2. Understanding the Market Through Bicycle Statistics

3. Marketing the Bicycle

4. Twenty Years of Marketing in the Italian Bicycle Market: Cannondale 1998–2017

Correction to: Understanding the Market Through Bicycle Statistics

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