48 Laws of Power 1st edition by Robert Greene ISBN 0140280197 978-0140280197

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ISBN 10: 0140280197
ISBN 13: 978-0140280197
Author: Robert Greene

Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. This is the only authorized paperback edition in the US.

In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum.
 
Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

48 Laws of Power 1st Table of contents:

• Law 1: Never Outshine the Master

  • Make those above you feel superior. If you make others feel like they are smarter, more competent, or more powerful, they will lift you up.

• Law 2: Never Put Too Much Trust in Friends, Learn How to Use Enemies

  • Friends can become too familiar and may betray you; enemies, on the other hand, are often more dependable and valuable.

• Law 3: Conceal Your Intentions

  • Keep your strategies and plans secret to avoid manipulation by others.

• Law 4: Always Say Less Than Necessary

  • The less you say, the less chance you have of revealing yourself, and the more powerful your words become.

• Law 5: So Much Depends on Reputation — Guard It With Your Life

  • Your reputation is the cornerstone of power, so protect it fiercely.

• Law 6: Court Attention at All Costs

  • Attention is the currency of power; always seek ways to attract it.

• Law 7: Get Others to Do the Work for You, But Always Take the Credit

  • Use the effort and skills of others to your advantage while making sure you appear to be the one responsible for the success.

• Law 8: Make Other People Come to You — Use Bait if Necessary

  • Set the stage so others must come to you, giving you the advantage.

• Law 9: Win Through Your Actions, Never Through Argument

  • Convince others by demonstrating your power through actions rather than wasting time in pointless debates.

• Law 10: Infection: Avoid the Unhappy and Unlucky

  • Surround yourself with positive, fortunate individuals to avoid being dragged down by others’ negativity.

• Law 11: Learn to Keep People Dependent on You

  • Ensure others rely on you so you can maintain control over them.

• Law 12: Use Selective Honesty and Generosity to Disarm Your Victim

  • A single act of honesty or generosity can create an illusion of trust, disarming your adversary.

• Law 13: When Asking for Help, Appeal to People’s Self-Interest

  • People are more likely to help you when you make the benefit clear to them.

• Law 14: Pose as a Friend, Work as a Spy

  • Gather intelligence from those around you by pretending to be their friend.

• Law 15: Crush Your Enemy Totally

  • Leave no room for your enemies to regroup or recover; destroy them completely.

• Law 16: Use Absence to Increase Respect and Honor

  • Sometimes, withdrawing or being scarce increases your value and respect.

• Law 17: Keep Others in Suspended Terror: Cultivate an Air of Unpredictability

  • People respect and fear what they cannot predict or understand.

• Law 18: Do Not Build Fortresses to Protect Yourself — Isolation is Dangerous

  • Avoid isolating yourself; staying in the open keeps you more informed and less vulnerable.

• Law 19: Know Who You’re Dealing With — Do Not Offend the Wrong Person

  • Understanding people and their personalities helps you avoid unnecessary conflict.

• Law 20: Do Not Commit to Anyone

  • Remain independent and avoid becoming too attached or loyal to any one person or cause.

• Law 21: Play a Sucker to Catch a Sucker — Seem Dumber Than Your Mark

  • Appear less intelligent or capable than you are to lull others into underestimating you.

• Law 22: Use the Surrender Tactic: Transform Weakness into Power

  • Sometimes, surrendering or yielding temporarily can create a more advantageous position for you.

• Law 23: Concentrate Your Forces

  • Focus your energy and resources on a single objective to achieve greater power.

• Law 24: Play the Perfect Courtier

  • Master the art of pleasing others and managing relationships with those in power.

• Law 25: Re-Create Yourself

  • Don’t let others define you; control your image and create the persona that suits your goals.

• Law 26: Keep Your Hands Clean

  • Let others do your dirty work to maintain your image and avoid direct involvement in negative actions.

• Law 27: Play on People’s Need to Believe to Create a Cultlike Following

  • Use people’s need for belief and loyalty to your advantage by creating a vision others can follow.

• Law 28: Enter Action with Boldness

  • Boldness and confidence can often win the day; hesitation and uncertainty can invite failure.

• Law 29: Plan All the Way to the End

  • Always have a long-term vision and plan everything to its conclusion, considering all possible outcomes.

• Law 30: Make Your Accomplishments Seem Effortless

  • Make your successes appear easy and natural, which will increase your power and mystique.

• Law 31: Control the Options: Get Others to Play with the Cards You Deal

  • By controlling the choices available to others, you control their decisions and behavior.

• Law 32: Play to People’s Fantasies

  • Offer people what they want to believe in and play to their desires.

• Law 33: Discover Each Man’s Thumbscrew

  • Find a person’s weaknesses and use them to your advantage.

• Law 34: Be Royal in Your Own Fashion: Act Like a King to Be Treated Like One

  • To gain respect and power, act with confidence and dignity.

• Law 35: Master the Art of Timing

  • Knowing the right moment to act is key to success; be patient and strategic.

• Law 36: Disdain Things You Cannot Have: Ignoring Them is the Best Revenge

  • Avoid giving attention to things you cannot have; indifference is the most powerful response.

• Law 37: Create Compelling Spectacles

  • Use dramatic and visual presentations to capture attention and demonstrate power.

• Law 38: Think as You Like but Behave Like Others

  • Keep your true intentions and beliefs hidden while blending in with the crowd.

• Law 39: Stir Up Waters to Catch Fish

  • Create confusion and turmoil to throw your enemies off balance and gain the upper hand.

• Law 40: Despise the Free Lunch

  • Never accept favors or gifts without recognizing the underlying cost; always pay your way.

• Law 41: Avoid Stepping into a Great Man’s Shoes

  • Create your own legacy rather than attempting to imitate or replace someone else’s success.

• Law 42: Strike the Shepherd and the Sheep Will Scatter

  • Remove or discredit the leader to weaken the group or organization.

• Law 43: Work on the Hearts and Minds of Others

  • Win people over by engaging them emotionally and appealing to their desires.

• Law 44: Disarm and Infuriate with the Mirror Effect

  • Reflect others’ behavior back at them, creating discomfort and undermining their position.

• Law 45: Preach the Need for Change, but Never Reform Too Much at Once

  • Change is often necessary, but sudden or too radical reforms can create resistance.

• Law 46: Never Appear Too Perfect

  • Flaunting your perfection can breed resentment and invite attack; show some flaws.

• Law 47: Do Not Go Past the Mark You Aimed For; In Victory, Learn When to Stop

  • Know when to stop; excessive ambition can lead to downfall.

• Law 48: Assume Formlessness

  • By remaining flexible and adaptable, you can avoid being pinned down or vulnerable to attacks.

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