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10 Principles of Modern Marketing 1st edition by Ann Lewnes, Kevin Lane Keller ISBN 8194626445 978-8194626442

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Marketing Managemen 16th edition by Philip Kotler, Kevin Lane Keller 1292405104 9781292405100

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Strategic Brand Management Building Measuring and Managing Brand Equity 5th edition by Kevin Lane Keller, Vanitha Swaminathan 9780134877952 0134877950

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