Any screen Any time Anywhere 6th edition by Ronald Johnston ISBN 032347097X 978032347097

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Product details:

ISBN 10:  032347097X
ISBN 13  978032347097
Author:  Ronald Johnston

Any screen. Any time. Anywhere 6th Table of contents:

1. Introduction

   • Overview of the Digital Age
   • The Evolution of Media Consumption
   • Key Concepts: “Any Screen, Any Time, Anywhere”

2. Chapter 1: Understanding Modern Media

   • The Role of Digital Screens in Everyday Life
   • Media Fragmentation and Consumer Behavior
   • Multi-Screening: The Rise of Concurrent Media Use

3. Chapter 2: The Impact of Mobile Technology

   • Smartphones and Tablets: Changing the Way We Interact with Media
   • Mobile Apps vs. Traditional Websites
   • The Shift Toward Mobile-First Content

4. Chapter 3: Streaming Services and Content Delivery

   • The Growth of Streaming Platforms (Netflix, Hulu, YouTube, etc.)
   • On-Demand vs. Scheduled Programming
   • The Future of TV and Film Distribution

5. Chapter 4: Social Media and Content Creation

   • Social Media’s Role in Media Consumption
   • User-Generated Content and the Changing Landscape
   • Influencers and Digital Marketing

6. Chapter 5: Data and Personalization

   • How Data Shapes Content Consumption
   • Personalized Recommendations: Algorithms and AI
   • Privacy and Data Ethics in the Digital World

7. Chapter 6: Digital Advertising and the Attention Economy

   • The Rise of Digital Ads and Targeted Marketing
   • The Attention Economy: Who Holds Our Focus?
   • Ethical Concerns in Digital Advertising

8. Chapter 7: The Globalization of Media

   • Cross-Border Content Distribution
   • Cultural Impacts of Global Media
   • Local vs. Global Media: Finding the Balance

9. Chapter 8: The Future of Media Consumption

   • The Role of Virtual Reality (VR) and Augmented Reality (AR)
   • The Impact of 5G and Faster Internet on Media
   • Emerging Trends: Artificial Intelligence, Interactive Content, and Beyond

10. Chapter 9: Challenges and Opportunities in the Digital Age

• Digital Divide and Access Issues
• Regulation and Control of Digital Media
• Media Literacy and Educating Consumers

11. Chapter 10: Conclusion

• Summary of Key Points
• Predictions for the Future of Digital Media
• Preparing for the Constantly Evolving Media Landscape

12. Appendices

• Additional Resources and Further Reading
• Glossary of Terms
• Index

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