The Business Model in Context of Business Strategy 1st edition by Johannes Christian Gaedicke

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Author: Johannes Christian Gaedicke

The increasing use of business models within the strategy making of organizations leads to a gradual neglect of the more established strategy theory, which is seen by some researchers and experts as misguided. It is argued that business model thinking alone is not sufficient to achieve sustainable competitive advantage. On the other hand, proponents of the business model concept point out that the traditional strategy theory does not sufficiently explain how to compete in the fast-changing, new economy and is lacking focus on value creation and customer centricity. To respond to such discrepancy, this thesis proposes the integration of strategy theory and business model in order to improve organizational strategy making. To do so, an integral framework, building on the two notions, is suggested, addressing both theorists and practitioners. The strategy process is therein explained as multi-step process, including the analysis, the decision making, communication and improvement of the decisions and the implementation process.

The Business Model in Context of Business Strategy 1st Table of contents:

Index of Content
Management Summary
1. Introduction
2. Theoretical Framework
3. Methodology: Design Science Approach
4. Results: Application of the Strategy Framework and Empirical Testing
5. Discussion and Conclusion
Appendices
Bibliography

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