An Introduction to Business 1st edition by Lawrence Gitman 9781947172548 1947172549

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Product details:

ISBN 10:1947172549
ISBN 13:9781947172548
Author:Lawrence Gitman
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This kindle edition is best viewed in single column format.

An Introduction to Business 1st Table of contents:

Chapter 1: Understanding Economic Systems and Business

Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business

Chapter 3: Competing in the Global Marketplace

Chapter 4: Forms of Business Ownership

Chapter 5: Entrepreneurship: Starting and Managing Your Own Business

Chapter 6: Management and Leadership in Today’s Organizations

Chapter 7: Designing Organizational Structures

Chapter 8: Managing Human Resources and Labor Relations

Chapter 9: Motivating Employees

Chapter 10: Achieving World-Class Operations Management

Chapter 11: Creating Products and Pricing Strategies to Meet Customers’ Needs

Chapter 12: Distributing and Promoting Products and Services

Chapter 13: Using Technology to Manage Information

Chapter 14: Using Financial Information and Accounting

Chapter 15: Understanding Money and Financial Institutions

Chapter 16: Understanding Financial Management and Securities Markets

Chapter 17: Your Career in Business

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