Business Opportunities and Risks in China Strategies and Recommendations from a European Perspective 1st edition by Tracy Dathe, Volker Müller, Marc Helmold ISBN 303131932X 978-3031319327

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ISBN 10:  303131932X  
ISBN 13:   978-3031319327
Author: Tracy Dathe, Volker Müller, Marc Helmold 

The rise of China poses a significant challenge to the existing, Western-dominated world economic order. The effectiveness of the Regional Comprehensive Economic Partnership (RCEP) is contingent on a smooth transition of the world’s economic center toward the Asia-Pacific Region. For Western investors, the vast market opportunities can be tempting. However, the lack of experience and knowledge of international management in China – a country with radically different business rules and cultural background – poses a substantial risk.

This book provides comprehensive insights into the fast-changing business world in China. Based on the authors’ theoretical knowledge and invaluable years of practical experience, it discusses the various options for doing business in China, with current examples that demonstrate how European SMEs can successfully position themselves between multinational companies and local competitors. It also highlights new opportunities arising from China’s international involvement (New Silk Road, RCEP) and addresses risk management for European SMEs operating in China. Moreover, it sheds light on how to form relationships of mutual trust between Chinese policymakers and their advisors/cooperation partners from abroad.

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Business Opportunities and Risks in China: Strategies and Recommendations from a European Perspective 1st Table of contents:

1. Introduction

2. General Information

3. The Enormous Pace of Infrastructural Development

4. Internationalisation of China

5. Energy Supply

6. Market Opportunities

7. Economic Hubs

8. Labour Market and Education

9. Understanding the Chinese Culture

10. General Business Environment

11. Positioning in a Complex Market

12. Marketing Strategy in China

13. Managing Global Supply Chain

14. Service Industry in China

15. Sustainability Management

16. Risk Management

17. Institutional Supports for Commercial Activities

18. Outlook

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