Big Data Marketing Strategies for Superior Customer Experience 1st edition by Jose Ramon Saura ISBN 1668464551 978-1668464557

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ISBN 10:  1668464551 
ISBN 13: 978-1668464557
Author: Jose Ramon Saura 

The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users’ interests based on what they visit or where they go. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Thus, techniques such as artificial intelligence (AI), data mining, or business intelligence have allowed companies to act accordingly in real-time without user perception. Big Data Marketing Strategies for Superior Customer Experience compiles and studies the major practices and case studies of big data marketing in recent years. In this digital era, this book can be used as a sourcebook on study cases focused on digital marketing strategies as well as the identification of new technologies that will help the development of initiatives and practices focused on marketing and data sciences. Covering topics such as customer satisfaction, collective intelligence, and sentiment analysis, this premier reference source is an essential resource for students and educators of higher education, marketers, innovators, business leaders and managers, entrepreneurs, librarians, researchers, and academicians.

Big Data Marketing Strategies for Superior Customer Experience 1st table of contents:

Chapter 1
The Impact of Big Data on Customer Satisfaction Through Marketing: A Bibliometric Analysis………
Cristina Pérez-Pérez, Rey Juan Carlos University, Spain
Rubén Álvarez-Foronda, Rey Juan Carlos University, Spain
José-Luis Rodríguez-Sánchez, Rey Juan Carlos University, Spain

Chapter 2
The Nudge Thinking and Its Application With Marketing Strategies Base Big Data: A Review……..
Paula González-Padilla, Rey Juan Carlos University, Spain

Chapter 3
Impact of Collective Intelligence on Business Management: A Literature Review………
Rafael Martinez-Cortiña, Rey Juan Carlos University, Spain

Chapter 4
Massive Data Collection Strategies in Digital Marketing: Analyzing Successful Case Studies
Francisco Javier S. Lacárcel, University of Alicante, Spain

Chapter 5
Bibliometric Analysis of Personal Data, User Privacy, and Personal Data Market(s)……………
Faheem Salim Bagwan, Rey Juan Carlos University, Spain
Eloisa Díaz Garrido, Rey Juan Carlos University, Spain

Chapter 6
An Assessment of “Advergames” Implementation: Analysis of Market
Strategies in Digital Marketing Towards a User Experience Qualitative Rating María González Salinas, Rey Juan Carlos University, Spain
María García de Blanes Sebastián, Rey Juan Carlos University, Spain
José Ramón Sarmiento Guede, Rey Juan Carlos University, Spain

Chapter 7
SEO Through the E-Costumer Journey
Ana Fernández López, Rey Juan Carlos University, Spain

Chapter 8
Use of Social Media by Companies: An Exploratory Study.
Amir Manzoor, Karachi School of Business and Leadership, Pakistan

Chapter 9
What Do Twitter Users Think of Top Fast Food Brands? Exploring Public Opinion Using a Sentiment Analysis Approach………..
Cristina Allen, Charles III University of Madrid, Spain

Chapter 10
Why Good Marketing Can Be Turned Into Art: A Conceptual Analysis…. Sara Martin Martinez, Rey Juan Carlos University, Spain
María García de Blanes Sebastián, Rey Juan Carlos University, Spain

Chapter 11
The Desings of Propaganda and Marketing and Their Impact on the Digital Revolution of the Current World…………….
Felipe Rodolfo Debasa Navalpotro, Rey Juan Carlos University, Spain José Manuel Azcona Pastor, Rey Juan Carlos University, Spain

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