Inspiring Green Consumer Choices Leverage Neuroscience to Reshape Marketplace Behavior 1st Edition by Michael Smith 1398601004 9781398601000
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Authors:Smith, Michael E.; , Series:Management [822] , Author sort:Smith, Michael E.; , Languages:Languages:eng , Published:Published:Aug 2021 , Publisher:Kogan Page Publishers
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ISBN 10: 1398601004
ISBN 13: 9781398601000
Author: Michael E. Smith
Inspiring Green Consumer Choices Leverage Neuroscience to Reshape Marketplace Behavior 1st Table of contents:
01 Growing Cracks in the Consumer Economy
Overflowing With Stuff
Limits to a Linear Consumer Economy
From Linear to Circular Views of the Consumer Economy
References
02 The Not-So-Conscious Consumer
The Intention–Action Gap
Automaticity in Everyday Behavior
Mental Heuristics: Judgment Under Uncertainty
Implicit Networks of Association Guide Product Choice
References
03 Decoding Consumer Wanting and Liking
The Shopping Brain
From Laboratory to Marketplace
Brain Activity and the Green Intention–Action Gap
Preferences and the Default Heuristic
References
04 The Force of Habit in Consumer Behavior
Forms of Learning and Memory in the Brain
Declarative Memory
Habits: Actions Without Intentions
Habits of Visual Attention
Visual Habits Can Affect Market Dynamics
References
05 Green Intentions Are Not Enough
Green Purchase Intentions
Best-Laid Plans: Actions Impervious to Intentions
Strategizing for Change
References
06 Leveraging the Social Imperative
The Social Brain
The Social Brain in Action
Appealing to the Social Brain
Social Contagion and Dynamic Norms
References
07 Evading the Behavioral Immune System
The Disgusted Brain
Disgust and the “Behavioral Immune System”
From Disgust to Magical Contagion
Circularity, Biology, and the Behavioral Immune System
Magical Contamination of the Technical Material Stream
References
08 Confronting the Need for Cognitive Consistency
People Have a Strong Need to be Cognitively Consistent
“Hobgoblin” or Cognitive Dissonance?
The Brain Builds Its Own Filter Bubbles
Motivated Skepticism
Motivated Skepticism and Green Marketing
References
09 Public Policy and Internalizing Externalities
Natural Capital
Barriers and Benefits and Behavior Change
Incentives, Disincentives, and Motivation
Regulatory Policies to Enable Circular Consumption
References
Conclusion
Greening Consumption and the Post-Consumerism Mindset
The Emerging Portrait of the Consumer in a Green Economy
Rethinking Consumer Literacy in the Anthropocene
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