Essentials of Business Communication 8th Edition by Mary Ellen Guffey, Dana Loewy 0324587996 9780324587999

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Product details:

ISBN 10: 0324587996

ISBN 13: 9780324587999 

Author: Mary Ellen Guffey, Dana Loewy

“Essentials of Business Communication, 8th Edition” by Mary Ellen Guffey and Dana Loewy is a comprehensive guide that focuses on the key aspects of communication in a business context. The book provides practical approaches to help readers develop effective business communication skills, including writing emails, reports, memos, and other professional documents.

Essentials of Business Communication 8th Table of contents:

PART I: BUSINESS COMMUNICATION FOUNDATIONS

1. Professional Communication in Today’s Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

PART II: THE THREE-STEP WRITING PROCESS

3. Planning Business Messages

4. Writing Business Messages

5. Completing Business Messages

PART III: BRIEF BUSINESS MESSAGES

6. Crafting Messages for Digital Channels

7. Writing Routine and Positive Messages

8. Writing Negative Messages

9. Writing Persuasive Messages

PART IV: LONGER BUSINESS MESSAGES

10. Understanding and Planning Reports and Proposals

11. Writing and Completing Reports and Proposals

12. Developing and Delivering Business Presentation

PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS

13. Building Careers and Writing Resumes

14. Applying and Interviewing for Employment

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