Entrepreneurship for Dummies 2nd Edition by Kathleen Allen – Ebook PDF Instant Download/Delivery. 1119912636, 9781119912637
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Product details:
ISBN 10: 1119912636
ISBN 13: 9781119912637
Author: Kathleen Allen
The primary audience for this book is beginner entrepreneurs of all ages. Secondary audiences include teachers with middle school, high school, and college level students looking to teach youth how to start a business or be an entrepreneur as a potential career option.
Entrepreneurship for Dummies 2nd Table of contents:
Part 1: Getting Started in Entrepreneurship
Chapter 1: Understanding Entrepreneurship
Anyone Can Become an Entrepreneur
Recognizing an Entrepreneurial Venture
Understanding the Entrepreneurial Ecosystem
Distinguishing Entrepreneurial Ventures from Small Businesses and Why That Matters
Considering the Many Ways to Be an Entrepreneur
Considering Your Personal Goals
Clearing Up the Myths and Stereotypes about Entrepreneurs
Looking Ahead
Chapter 2: Entrepreneurship in the 21st Century
Dealing with the Boom and Bust Economy of the 2020s
The Global Entrepreneurship Picture
Understanding the Latest Big Trends
Chapter 3: Preparing to Seek Opportunity
Understanding Ideas versus Opportunities, Creativity versus Innovation
Starting with an Idea May Not Be the Best Idea
Spotting Obstacles in Your Path
Clearing Away the Obstacles
Designing an Environment that Inspires Creativity and Innovation
Growing Ideas with Outside Help: Incubators and Accelerators
Spotting the Best Opportunities
Chapter 4: Testing an Opportunity Before You Leap
Starting with Your First Risk: You!
Turning Your Opportunity into a Business Concept
Benefits versus Features: What Do Customers Buy?
Quick-Testing Your Concept: The Lean Method
Getting Serious with Feasibility Analysis and the Lean Method
Part 2: Testing the Feasibility of Your Business Concept
Chapter 5: Understanding Your Industry
Understanding Your Industry
Using a Framework of Industry Structure
Understanding the Value Chain
Deciding on an Entry Strategy
Researching Your Industry
Benchmarking Against the “Perfect” Industry
Chapter 6: What Your Customers Can Tell You
Conducting Customer Discovery
Discovering Your Customers
Competitive Intelligence: Checking Out the Competition
Forecasting Demand: Tough but Crucial
Chapter 7: Designing Solutions for a New Marketplace
Zeroing-in on a Product Solution
Moving Rapidly to a Prototype: The Minimum Viable Product
Bootstrapping Product Development
Developing New Products: The Process
Moving Rapidly to the Prototype Stage
Chapter 8: Protecting Your Products and Services
Understanding Intellectual Property Rights
Protecting Your Better Mousetrap with a Patent
Copyrighting Your Original Work of Authorship
Protecting Your Logo with a Trademark
Protecting Your Trade Secrets
Strategies for Protecting Your IP
Chapter 9: Putting Together Your Founding Team
A Little Science Behind Founding Teams
Who’s on First?
Forming a Diverse Board of Advisors
Forming a Board of Directors
Creating a Personal Board: Your Mentors
Pulling Yourself Up by the Bootstraps
Chapter 10: Getting Solutions to Customers: The Supply Chain
Understanding Supply Chains, Logistics, and Distribution Channels
Looking at Logistics
Distributing through Consumer and Industrial Market Channels
Evaluating Your Channel
When Your Supply Chain Is International
Chapter 11: Developing and Testing Your Business Model
Understanding Business Models
Evolving Digital Business Models
Testing Your Business Model
Chapter 12: Assessing Your Initial Financial Needs
Touring Your Business Virtually
Estimating How Much You Will Sell: Demand
Forecasting How Much You Will Spend
Preparing Financial Statements
Planning to Break Even
Putting It All Together
Part 3: Designing a Company
Chapter 13: Preparing a Business Plan
Starting with a Feasible Concept
Planning to Plan
Getting Started with a Vision
Identifying the Big Mission
ESG for Small Companies
Looks Count: Preparing and Presenting the Plan
Chapter 14: Finding Money to Start and Grow Your Venture
Starting with a Plan
Tapping Friendly Money
Finding an Angel Investor
When It’s Time for Venture Capital
Selling Stock to the Public: An IPO
Special Purpose Acquisition Companies: SPACs
Finding More Ways to Finance Growth
Chapter 15: Starting with the Right Legal Structure
Choosing a Legal Form for Your Business
Going It Alone: The Sole Proprietorship
Choosing the Partnership Form
The Corporation
Looking for Flexibility: The S Corporation and the LLC
Making Profits in a Nonprofit Organization
Benchmarking the Right Choice
Part 4: Growing a Company
Chapter 16: Planning for Growth
Identifying Factors That Affect Growth
Starting with a Basic Growth Strategy
Growing within Your Current Market
Growing within Your Industry
Diversifying Outside Your Industry
Going Global to Grow
Growing as a High-Tech Company
Moving from Founding Team to Professional Management
Organizing for Speed and Flexibility
When You Need an Experienced CEO
Chapter 17: Developing a Marketing Strategy
Understanding Product/Service Adoption Patterns
Marketing to Customers, One at a Time
Creating a Marketing Plan
Using Customers to Check Your Market Strategy
Using Technology to Build Your Market Strategy
Using the Internet to Build Your Market Strategy
Understanding Customer Acquisition Costs (CACs)
Chapter 18: Making and Using Money Wisely: The Financial Plan
Identifying the Components of a Successful Financial Plan
Building the Financial Statements
Using Financial Ratios to Judge Performance
Cash Planning: Managing Your Working Capital
Chapter 19: Planning for Things That Go Bump in the Night
Preparing for the Unknown: When Bad Things Happen to Good Companies
Identifying Potential Risks and Their Impact
Harvesting the Wealth with a Graceful Exit
When You Can’t Exit Gracefully
Stepping Back from the Brink
Part 5: The Part of Tens
Chapter 20: Ten Reasons Not to Start a Business
Because Everyone Is Doing It
Because You Want to Be a Millionaire
Because You’re Looking for a Secure Job
Because You Don’t Want to Work for Someone Else
Because You Just Came into Some Money
Because You’re Not Ready to Retire
Because If the Kid Down the Street Did It, So Can You
Because You Want to Give Everyone in Your Family a Job
Because You Have a Great Idea
Because You Have Passion for a Cause
Instead: Start a Business Because It’s What You Most Want to Do
Chapter 21: Ten Ways to Spark Your Innovative Spirit
Read about Entrepreneurs
Learn from Innovation Hubs
Find a Difficult Problem and Solve It
Spend Time Daydreaming
Save All Your Ideas
Make an Existing Idea Better
Spend Time in Airports or Shopping Centers
Use Your Five Senses to Discover a New Industry
Talk to Potential Customers
Find a Mentor
Index
About the Author
Advertisement Page
Connect with Dummies
End User License Agreement
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