Corporate Reputation and the News Media Agenda setting within Business News Coverage in Developed Emerging and Frontier Markets 1st Edition by Craig Carroll ISBN 9781135252434 1135252432

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ISBN 10: 1135252432
ISBN 13: 9781135252434
Author: Craig Carroll

Corporate Reputation and the News Media Agenda setting within Business News Coverage in Developed Emerging and Frontier Markets 1st Edition Table of contents:

Part I Introduction

1 International Perspectives on Agenda-Setting Theory Applied to Business News

Introduction

Global Interest in Corporate Reputation and the News Media

Significance of This Volume

Agenda-Setting Research Applied to Business News in Developed Markets

Agenda-Setting Research Applied to Business News in Emerging and Frontier Markets

References

Part II Corporate Reputation and the News Media in Developed Markets

2 Corporate Reputation and the News Media in Denmark

Agenda-Setting Theory

Business and the News Media

Hypotheses

Case Study: The Danish Corporate Reputation Landscape

The Danish Media System

News Values and Organizational Newsworthiness in Denmark

The Danish Public Relations Industry

Research Methodology

Data Analysis

Results

Company Variations

Limitations

Conclusions

Notes

References

3 Corporate Reputation and the News Media in Finland

The Corporate Sphere and the National News Media in Finland

Review of the Literature

Corporate Reputation in Finland

Agenda-Setting Theory

Business and the News Media

Hypothesis 1: Awareness: First Level Agenda Setting: Media Visibility and Top-of-Mind Awareness

Hypothesis 2: Associations: Second Level, Substantive Agenda Setting: Media Associations and Corporate Associations

Hypothesis 3: Image: Third Level, Affective Agenda Setting: Valence and Organizational Image

Case Study: Corporate Reputation in Finland

Media Systems

News Values

Organizational Newsworthiness

Public Relations

Research Methodology

Data Analysis

Results

Discussion

Conclusions

Global Corporate Reputation

Public Relations

Organizations

The Media Effects of Agenda Setting

Organizational Newsworthiness

Using the News Media for Evaluating Corporate Reputation

Note

References

4 Corporate Reputation and the News Media in France

Introduction

Literature Review

Corporate Reputation

Agenda Setting

Business and the News Media

Media System

News Values

Organizational Newsworthiness

Public Relations

Research Methodology

Content Analysis

Public Opinion Poll

Hypothesis

Results

Discussion

Notes

References

5 Corporate Reputation and the News Media in Germany

National Characteristics

Economy and Corporate Sphere

The German Media System7

News Value in Germany

Public Relations in Germany8

Corporate Reputation Research in Germany

Definitions of Corporate Reputation

Conceptualization of Corporate Reputation

Corporate Reputation in Germany: Findings from Reputation Ranking Studies

Agenda-Setting Research in Germany

Agenda-Setting Research on Social and Political Issues

Agenda-Setting Research on Economic Issues

Corporate Reputation and the News Media in Germany

Exploring Corporate Agenda-Setting: A Descriptive Study

Contingent Conditions of Agenda-Setting Effects on Corporate Reputation

Conclusions

Notes

References

6 Corporate Reputation and the News Media in Greece

Introduction

Agenda-Setting Theory and Corporate Reputation

Agenda Setting in Greece

Greek Cultural Factors and Media Ownership

Method

Data Sources

Media Salience Variables

Reputation Variables

Findings

Discussion

References

7 Corporate Reputation and the News Media in Italy1

Review of the Literature

Corporate Reputation in Italy

Agenda-Setting Theory

Business and the News Media

Case Study

Corporate Reputation in Italy

Media System

Media Control

Media Outreach

Media Access

News Values

The Content of the News

The News Product

Organizational Newsworthiness

Public Relations

Research Methodology

Dependent Variables

Independent Measures

Control Variables

Data Analysis

Results and Discussion

Conclusions

Notes

References

8 Corporate Reputation and the News Media in Japan

Corporate Reputation in Japan

Agenda-Setting Research in Japan

Business and the News Media

Case Study of Corporate Reputation Research in Japan

Media Systems

News Values

Public Relations

Hypotheses

Methods

Results

Media Visibility

Corporate News Topics

Corporate Image

Discussion and Conclusions

Notes

References

9 Corporate Reputation and the News Media in the Netherlands

Review of the Literature

Corporate Reputation in the Netherlands

Agenda-Setting Theory

Business and the News Media

Case Study

Corporate Reputation in the Netherlands

Media Systems

Research Methodology

Data Analysis

Results

Conclusions

Notes

References

Appendix: The Weight Factor to Weight the News

10 Corporate Reputation and the News Media in Norway

Agenda Setting

Norway and the Media

Newspapers

Television and Radio

Ownership and Regulation

News Values

Corporate Reputation in Norway

Public Relations

Public Relations and the Media

Agenda-Setting Research in Norway

Hypothesis 1: Level 1 Agenda Setting: Media Visibility and Top-of-Mind Awareness

Hypothesis 2: Level 2 Substantive Agenda-Setting: Media Associations and Corporate Associations

Hypothesis 3: Level 2 Affective Agenda-Setting: Valence and Organizational Issues

Study: Linking Media Coverage and Reputation

Conclusion

References

11 Corporate Reputation and the News Media in Spain

Introduction

Corporate Reputation

Media Visibility and the Theory of Agenda Setting

Business and Media

Rankings and Ratings of Corporate Reputation

The Media System

Professional Values and Practices

Public Relations and Corporate Communication

Media Visibility and Corporate Reputation: An Empirical Analysis

Conclusions

Notes

References

12 Corporate Reputation and the News Media in Sweden

Expansion of Swedish Business News

The Swedish Model

Agenda-Setting Theory

Business and the News Media

Corporate Reputation

The Swedish Media System

Newspapers

Broadcasting

News Values

Organizational Newsworthiness

Public Relations

Trust as a Key Dimension of Corporate Reputation

Concluding Discussion

Notes

References

13 Corporate Reputation and the News Media in Switzerland

Literature Review: Corporate Reputation

Agenda Setting

Business and the News Media

Corporate Reputation in Switzerland

The Swiss Media System

Public Relations

Hypotheses and Analysis

Research Methodology

Content Analysis

Public Opinion Poll

Data Analysis

Results

Discussion and Conclusion

References

14 Corporate Reputation and the News Media in the United States

History of Research on Image, Reputation, and the News Media in the United States

Firms’ Media Visibility and Public Prominence

Firms’ Media Favorability and Public Esteem

Methods

Sample of Firms

Respondents

Sample of News Content

Measures

Data Analysis

Results

Discussion

Note

Bibliography

Part III Corporate Reputation and the News Media in Emerging and Frontier Markets

15 Corporate Reputation and the News Media in Argentina

Agenda-Setting Theory

Institutional Credibility

Case Study: Corporate Reputation in Argentina

Media Systems in Argentina

Public Relations in Argentina

Research Methodology

Data Analysis and Results: Qualitative Analysis of Public Opinion

Discussion

Quantitative Research

Conclusions

References

16 Corporate Reputation and the News Media in Brazil

Corporate Reputation in Brazil

Social Expectations Perspective

Corporate Personality Traits Associations

Trust Associations

The Agenda-Setting Theory in Brazil

Business and News Media in Brazil

Case Study: Corporate Reputation in Brazil

Media Systems in Brazil

Media Control

Media Outreach

Media Access

Organizational Newsworthiness

Public Relations in Brazil

Research Methodology

Data Analysis

Results

Discussion

Conclusion

Notes

References

17 Corporate Reputation and the News Media in Chile

Overview of Corporate Reputation in Chile

Corporate Reputation as a Local Discipline

Corporate Reputation as a Local Industry

The Chilean Press

News Value and Organizational Newsworthiness

Agenda-Setting Theory Application

Case Study: Corporate Reputation Systems at Work in Chile

Exploring the Relationship of News Media and Corporate Reputation in the Chilean Context

Chilean Corporate Reputation Indexes

Case Studies

Discussion and Conclusions

References

18 Corporate Reputation and the News Media in China

Literature Review: Corporate Reputation in China

Agenda-Setting Theory

Business and the News Media

Case Study

Corporate Reputation in China

Media Structure

Media Outreach

Media Access

Media Control

News Values

Organizational Newsworthiness

Public Relations

Research Methodology

Choice of News Media

Public Opinion Polls

Results

Discussion

Conclusions

References

19 Corporate Reputation and the News Media in Egypt

Review of the Literature: Corporate Reputation

Agenda-Setting Theory

Business and the News Media

Hypotheses

Case Study: Corporate Reputation in Egypt

Media Systems

News Values

Organizational Newsworthiness

Public Relations

In Conclusion

References

20 Corporate Reputation and the News Media in Russia

Corporate Reputation in Russia

Use of Agenda-Setting Theory in Russia

Case Study: Corporate Reputation Landscape in Russia

Media System

News Values

Public Relations

Research Methodology

Content Analysis

Choice of News Media and Their Place in the Russian Media System

Data Analysis

Results

Hypothesis 1. Media Visibility

Hypothesis 2. The Impact of Media Favorability on Organizational Image

Discussion

Conclusions

Notes

References

21 Corporate Reputation and the News Media in South Korea

Main Trends in the Conceptualization of Corporate Reputation

Reputation Measurement

Agenda-Setting Theory

Overview

Research Areas

Business and the News Media

Case Study

Corporate Reputation in South Korea1

Media Systems

News Values

Organizational Newsworthiness

Public Relations in South Korea

Research Methodology

Content Analysis

Choice of News Media

Public Opinion Polls

Data Analysis

Results

Hypothesis 1: Media Visibility

Hypothesis 2: Organizational News Topics

Hypothesis 3: Corporate Reputation and Valence

RQ: Predictors of Corporate Reputation: Microlevel Predictors

Discussion

Notes

References

22 Corporate Reputation and the News Media in Turkey

Review of the Literature: Public Relations in Turkey

Corporate Reputation in Turkey

Business and the News Media

News Values

Timeliness

Nearness or Proximity

Importance

Impact/Effective Interest

Bizarreness/Unexpectedness

Organizational Newsworthiness

Agenda-Setting Theory

Case Study

The Corporate Reputation Landscape in Turkey

Research Methodology

Public Opinion Polls

Reputation Data

Choice of News Media

Data Analysis

Results

Hypothesis 1

Discussion and Conclusions

Bibliography

23 Corporate Reputation and the News Media in Nigeria

Second-Level Agenda Setting

The Nature of Nigerian Media Systems

Access to Media

Media Control

Financial Standard, July 2004 to December 2005

Methodological Approach and Data Analysis

Content Analysis

Semistructured Interviews

Interview Guide

Procedures

Data Analysis

Evidence of Second-Level Agenda-Setting Effects of Business News in Nigeria

Research Question 1

Research Question 2

Research Question 3

Research Question 4

Conclusion

References

24 Corporate Reputation and the News Media in Slovenia

Literature Review: Public Relations and Corporate Reputation in Slovenia

Agenda-Setting Theory Research in Slovenia

Case Study

Research Methodology

Results

Conclusion

References

25 Corporate Reputation and the News Media in the United Arab Emirates

Corporate Reputation

Business and the News Media

Corporate Reputation in the United Arab Emirates

News Values

Organizational Newsworthiness

Method

Discussion

References

Part IV Summary and Conclusions

26 The State of Agenda-Setting Research on Corporate Reputation and the News Media around the Globe

State of the Literature in Frontier, Developed, and Emerging Markets

Agenda-Setting Theory

Corporate Reputation

Applying Agenda-Setting Theory to Corporate Reputation

Summary of Empirical Findings

First-Level Agenda Setting Applied to Organizations in Developed, Emerging, and Frontier Markets

Second-Level Agenda Setting Applied to Organizations in Frontier, Developed, and Emerging Markets

Cautions and Contingent Conditions

Country Characteristics

Media Systems Characteristics

Multinational Companies across Geographical Borders

Organizational Characteristics

Summary

References

Contributors

Index

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