Sustainable Innovation and Entrepreneurship 1st Edition by Andrea Larson ISBN 9781453314128

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ISBN 10: 
ISBN 13: 9781453314128
Author: Andrea Larson

This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.

What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward ”sustainable development“ has caused many firms to adopt policies and practices that reflect what is sometimes called a ”sustainable business“ or ”triple bottom line“ approach. ”Triple bottom line“ refers to the demonstration of strong performance across economic, social, and environmental indicators.

Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends.

The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression.

Sustainable Innovation and Entrepreneurship 1st Edition Table of contents:

Chapter 1: History

Chapter 2: Sustainability Innovation in Business

Chapter 3: Framing Sustainability Innovation and Entrepreneurship

Chapter 4: Entrepreneurship and Sustainability Innovation Analysis

Chapter 5: Energy and Climate

Chapter 6: Clean Products and Health

Chapter 7: Buildings

Chapter 8: Biomaterials

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