Heritage Entrepreneurship Cultural and Creative Pursuits in Business Management 1st Edition by Vanessa Ratten ISBN 9811951489 9789811951480

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Product details:
ISBN 10: 9811951489
ISBN 13: 9789811951480
Author: Vanessa Ratten

This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders.

In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in order to produce novel entrepreneurial contributions. It speaks to researchers, practitioners and policymakers interested in heritage entrepreneurship, enabling them to gain ideas for their work, and to move the field forward with a better understanding of heritage entrepreneurship.

Heritage Entrepreneurship Cultural and Creative Pursuits in Business Management 1st Edition Table of contents:

Chapter 1: Understanding Heritage Entrepreneurship

• Definition and scope of Heritage Entrepreneurship
• Relationship between culture, heritage, and entrepreneurship
• The role of cultural and creative industries in economic development
• Key characteristics of heritage entrepreneurship
• Historical context and evolution of heritage entrepreneurship

Chapter 2: Cultural and Creative Industries

• Overview of cultural and creative industries (CCIs)
• The economic and social significance of CCIs
• Case studies of successful cultural and creative businesses
• Intersections between heritage, culture, and entrepreneurship
• Challenges and opportunities in the CCI sector

Chapter 3: The Role of Heritage in Business

• Understanding heritage in the context of entrepreneurship
• Types of heritage: tangible and intangible
• Preservation and commercialization of heritage
• The impact of heritage on brand identity and business strategy
• Case studies of heritage-driven business models

Chapter 4: Creativity and Innovation in Heritage Entrepreneurship

• The importance of creativity and innovation in heritage-based businesses
• Creative entrepreneurship and its link to heritage preservation
• Innovation in cultural products and services
• Managing creativity in heritage businesses
• Examples of innovative heritage-based ventures

Chapter 5: Heritage, Tourism, and Entrepreneurship

• The role of tourism in heritage entrepreneurship
• Heritage as a driver for sustainable tourism
• Creating business opportunities around cultural tourism
• Managing cultural heritage tourism businesses
• Best practices and examples from global heritage tourism destinations

Chapter 6: Business Models in Heritage Entrepreneurship

• The different business models in the heritage and creative sectors
• From nonprofit to for-profit: Organizational structures in heritage entrepreneurship
• Diversification and scalability in heritage-based ventures
• Sustainability models for heritage businesses
• Case studies of heritage entrepreneurship business models

Chapter 7: Funding and Financial Management in Heritage Entrepreneurship

• Sources of funding for heritage entrepreneurship
• Government grants, private investment, and crowdfunding
• Financial management strategies for cultural and creative enterprises
• Economic valuation of cultural heritage
• Assessing the financial viability of heritage ventures

Chapter 8: Marketing Heritage Businesses

• Branding and positioning of heritage businesses
• Targeting markets for cultural and creative products
• Digital marketing strategies in the heritage sector
• Promoting cultural heritage globally
• Social media and its role in heritage business promotion
• Case studies of successful marketing campaigns in heritage entrepreneurship

Chapter 9: Heritage Entrepreneurship and Sustainability

• The role of sustainability in heritage entrepreneurship
• Economic, social, and environmental sustainability considerations
• Sustainable business practices in cultural and creative industries
• Heritage conservation and environmental impact
• Strategies for creating long-term value in heritage-based businesses

Chapter 10: Global Perspectives on Heritage Entrepreneurship

• International approaches to heritage entrepreneurship
• Cultural diversity and the global expansion of heritage businesses
• Comparing heritage entrepreneurship across different countries and regions
• Opportunities for cross-cultural collaboration and partnerships
• Global challenges and opportunities in heritage entrepreneurship

Chapter 11: The Future of Heritage Entrepreneurship

• Emerging trends in cultural and creative industries
• The future of heritage entrepreneurship in a digital world
• The impact of globalization and technology on heritage-based businesses
• The role of policy and regulation in shaping the future of heritage entrepreneurship
• Predictions for the next decade of heritage entrepreneurship

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