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Digital Marketing in the Automotive Electronics Industry Redefining Customer Experience through Digital Customer Engagement 1st Edition by Uli Schneider, Jurgen Hoika ISBN 9783031307201 3031307208

Name: Digital Marketing in the Automotive Electronics Industry Redefining Customer Experience through Digital Customer Engagement 1st Edition by Uli Schneider, Jurgen Hoika ISBN 9783031307201 3031307208
SKU: EB-24874
Availability: InStock

Original price was: $50.00.Current price is: $35.00.

Authors:Uli Schneider , Series:Management [743] , Author sort:Schneider, Uli , Languages:Languages:eng , Published:Published:Jun 2023 , Publisher:Springer

SKU: EB-24874 Category: eBook PDF Tags: Automotive Electronics Industry, Customer Experience, Digital Marketing, Jurgen Hoika, Uli Schneider

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Digital Marketing in the Automotive Electronics Industry Redefining Customer Experience through Digital Customer Engagement 1st Edition by Uli Schneider, Jurgen Hoika – Ebook PDF Instant Download/Delivery. 9783031307201 ,3031307208
Full download Digital Marketing in the Automotive Electronics Industry Redefining Customer Experience through Digital Customer Engagement 1st Edition after payment

Product details:
ISBN 10: 3031307208
ISBN 13: 9783031307201
Author: Uli Schneider, Jurgen Hoika

The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.

Digital Marketing in the Automotive Electronics Industry Redefining Customer Experience through Digital Customer Engagement 1st Edition Table of contents:

Part I. Understanding Digital Marketing in the Automotive Semiconductor Industry

Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company

Digital Customer Engagement in the Automotive Semiconductor Industry: Leveraging Continuous Disruption

The Key Role of Disruptive Digital Marketing Approaches in the Automotive Electronics Market

Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines

Part II. Deep Dives into Organizational Design, Strategy and Operations as Well as Target Model Implementation

A Practical Guide to Setting and Achieving Digital Marketing Goals Following a Plan-Do-Check-Act Approach

The Importance of a Focused and Standardized Operating Model in Managing Digital Customer Engagement

A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Plaidoyer for a Digital Marketing Cortex

Part III. Configuring Campaigns and Optimizing Digital Customer Engagement as Well as Insights from Academia and Other Industries

Designing Campaigns and Optimizing Campaign Performance: The Ingredients of Campaign Excellence

Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Centric, and Channel Optimized Content Creation

In Pursuit of a Scalable Channel Optimization in B2B

Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere

Separating the Useful from the Harmful: How the Core Competence of Filtration Drives Digital Marketing Transformation

Enhancing the Customer Journey with Digital Self-Services

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