Business Fundamentals 1st Edition by Gobal Text Project – Ebook PDF Instant Download/Delivery. 1934449023, 9781934449026
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ISBN 10: 1934449023
ISBN 13: 9781934449026
Author: Gobal Text Project
The Business Fundamentals text is designed to introduce students, particularly those in developing economies, to the essential concepts of business and other organizations. It does this by focusing on small, entrepreneurial start-ups, and expanding the discussion in each chapter to include issues that are faced in larger organizations when it is appropriate to do so. Traditional business models are discussed as well as eBusiness models, with appropriate links to the IS Global Text and other relevant websites. All major functional areas of modern organizations are covered.
Business Fundamentals 1st Table of contents:
Part 1: Introduction to Business
-
What is Business?
- Definition and Purpose of Business
- Types of Businesses: Sole Proprietorship, Partnership, Corporation
- The Role of Businesses in the Economy
-
The Business Environment
- Economic, Political, and Legal Environments
- Social Responsibility and Ethics
- Technological Influences on Business
Part 2: Business Management
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Principles of Management
- Planning, Organizing, Leading, and Controlling
- The Role of Managers in Organizations
- Decision-Making in Management
-
Leadership and Motivation
- Leadership Styles and Theories
- Motivational Theories and Practices
- Teamwork and Communication in Organizations
-
Human Resources Management
- Recruiting, Hiring, and Training Employees
- Performance Appraisals and Employee Development
- Labor Relations and Legal Issues in HR
Part 3: Marketing
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Marketing Fundamentals
- The Marketing Mix: Product, Price, Place, Promotion
- Market Research and Consumer Behavior
- Branding and Positioning
-
Sales and Distribution Channels
- Sales Techniques and Strategies
- Retail, Wholesale, and Online Distribution Channels
- E-commerce and Digital Marketing
-
Advertising and Promotion
- Advertising Strategies and Media
- Public Relations and Sponsorship
- Social Media Marketing
Part 4: Finance and Accounting
-
Introduction to Business Finance
- Financial Statements: Balance Sheet, Income Statement, Cash Flow
- Basic Accounting Principles
- Financial Ratios and Analysis
-
Financial Planning and Budgeting
- Financial Forecasting and Budgeting Techniques
- Short-Term and Long-Term Financial Planning
- Managing Cash Flow and Capital
-
Investment and Capital Markets
- Types of Investments: Stocks, Bonds, Mutual Funds
- Capital Budgeting and Financial Markets
- Risk and Return in Investment Decisions
Part 5: Operations and Production
-
Operations Management
- The Role of Operations in Business
- Production Processes and Facility Layout
- Supply Chain Management and Logistics
-
Quality Management and Continuous Improvement
- Quality Control and Assurance
- Lean Manufacturing and Six Sigma
- Total Quality Management (TQM)
Part 6: Business Law and Ethics
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Introduction to Business Law
- Legal Structure of Businesses
- Contracts, Torts, and Liabilities
- Intellectual Property and Patents
-
Business Ethics and Social Responsibility
- Ethical Issues in Business
- Corporate Social Responsibility (CSR)
- Sustainability in Business Practices
Part 7: Global Business
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International Business
- Globalization and International Trade
- Exporting and Importing
- Managing International Business Operations
-
Cultural and Ethical Considerations in Global Business
- Cross-Cultural Communication and Management
- Ethical Challenges in International Business
- Global Marketing and Sales Strategies
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