Anywhere How Global Connectivity is Revolutionizing the Way We Do Business How Mobile Technology Affects Consumer Behavior 1st Edition by Emily Nagle Green ISBN 0071638814 9780071638814

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Product details:

ISBN 10: 0071638814 
ISBN 13: 9780071638814
Author: Emily Nagle Green

Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and, ultimately, dramatic business growth. President and CEO of Yankee Group, the industry authority on the business impact of global connectivity, Emily Nagle Green describes how best to steer business initiatives, partnerships, product development, customer service, target markets, and virtually every other aspect of a business in order to succeed in the Anywhere business environment. With Anywhere, businesses now have the ability to remain connected to customers 24/7, but only those that take advantage of this “ubiquitous connectivity” in a strategic way today will remain standing tomorrow. Anywhere combines extensive background information, tactical tools, and high-level advice that every forward-looking company needs in today’s fast-paced, highly competitive business environment.

Anywhere How Global Connectivity is Revolutionizing the Way We Do Business How Mobile Technology Affects Consumer Behavior 1st Table of contents:

Part I: Welcome to ANYWHERE
1 The ANYWHERE Revolution
2 Going from Somewhere to ANYWHERE
3 ANYWHERE—Where and When?
Part II: The ANYWHERE Consumer
4 The Emerging Portability of Experience
5 Meet the ANYWHERE Consumer of the Future
6 Our ANYWHERE Appetites
Part III: The ANYWHERE Enterprise
7 The ANYWHERE Consumer Goes to Work
8 The Enterprise Goes ANYWHERE
Part IV: Profiting from ANYWHERE
9 How ANYWHERE Do You Need to Be?
10 How to Go ANYWHERE
11 Some ANYWHERE Unknowns
12 ANYWHERE: Final Thoughts

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