Research Methods Data Analysis For Business Decisions A Primer Using SPSS 1st edition by James Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset 9783030844219 3030844218

Research Methods Data Analysis For Business Decisions A Primer Using SPSS 1st edition by James Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset  – Ebook PDF Instant Download/Delivery.9783030844219, 3030844218
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Product details:

ISBN 10: 3030844218
ISBN 13: 9783030844219 
Author: James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

Research Methods Data Analysis For Business Decisions A Primer Using SPSS 1st Table of contents:

Part I. Designing the Study

1. Research Methods and Philosophy of Science

2. The Research Process and Problem Formulation

3. Research Design

Part II. Data Collection

4. Secondary Data and Observation

5. Qualitative Methods

6. Questionnaire Surveys

7. Sampling

Part III. Quantitative Data Analysis

8. Simple Analysis Techniques

9. Hypothesis Testing

10. Regression Analysis

11. Cluster Analysis and Segmentation

12. Factor Analysis

Part IV. Reporting

13. Reporting Findings

Back Matter

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