Entrepreneurship at the bottom of the pyramid 1st Edition by Carol Dalglish, Marcello Tonelli ISBN 1138846554 9781138846555

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Product details:

ISBN 10:       1138846554
ISBN 13: 978-1138846555
Author:         Carol Dalglish, Marcello Tonelli

2017 Nautilus Book Awards: Silver Award Winner

2018 Great Northwest Book Festival: Winner

2018 Hollywood Book Festival: Winner

Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty.

The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking ‘outside the box’. It begins by introducing the reader to two fundamental concepts – poverty and the bottom of the pyramid – so they have a solid grasp of the context in which the entrepreneurial activities are implemented. Next, the authors discuss the entrepreneurial process, highlighting the most relevant elements: risk, survival and growth, entrepreneurial actors, the informal sector and micro-credit. Finally, the book describes models to encourage entrepreneurial activities in developing countries.

Weaving a primary case study throughout so the reader can apply new knowledge incrementally while moving through the chapters, Dalglish and Tonelli also include several shorter case studies, presenting different problems and implemented solutions in several geographical areas. Students with an interest in entrepreneurship, poverty alleviation and development studies will find this an important read.

Entrepreneurship at the bottom of the pyramid 1st Table of contents:

1. Introduction to the Bottom of the Pyramid (BoP)

   • Overview of the Concept and Its Relevance

2. Poverty

   • Understanding Poverty: Definitions, Dimensions, and Challenges

3. Entrepreneurship

   • Role of Entrepreneurship in Alleviating Poverty
   • Characteristics of Entrepreneurs at the BoP

4. Factors that Impact Entrepreneurial Success

   • Key Determinants of Success in BoP Contexts

5. The Informal Sector

   • Dynamics and Significance of Informal Economies

6. Micro-Credit

   • Micro-Credit as a Tool for Empowering Entrepreneurs

7. Models to Support Entrepreneurial Activities in Developing Countries: Community Development

   • Community-Led Approaches to Encourage Entrepreneurship

8. Models to Support Entrepreneurial Activities in Developing Countries: The Role of Large Corporations

   • Corporate Initiatives and Partnerships

9. Models to Support Entrepreneurial Activities in Developing Countries: The Role of Aid Agencies

   • Contributions of International Aid Organizations

10. Models to Support Entrepreneurial Activities in Developing Countries: The Role of Governments

    • Policies and Programs to Foster Entrepreneurship

11. Conclusions

    • Key Takeaways and Future Directions
12.  

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