Global Strategic Management 5th edition by Philippe Lasserre, Felipe Monteiro ISBN 1350932965 978-1350932968

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ISBN 10: 1350932965
ISBN 13: 978-1350932968
Author:  Philippe Lasserre, Felipe Monteiro

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.

The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

Global Strategic Management 5th Table of contents:

• Introduction to Global Strategic Management
  1.1. What is Global Strategic Management?
  1.2. The Globalization of Business
  1.3. Challenges of Global Strategy
  1.4. Strategic Management Process

• Analyzing the Global Business Environment
  2.1. Global Industry and Competitive Analysis
  2.2. PESTEL Analysis for Global Markets
  2.3. Cultural and Ethical Considerations
  2.4. Economic, Political, and Legal Influences

• Formulating Global Strategies
  3.1. Competitive Advantage in Global Markets
  3.2. International Expansion Strategies
  3.3. Global Product and Service Strategies
  3.4. Entry Modes into Foreign Markets

• Corporate Strategy in a Global Context
  4.1. Diversification and Global Strategy
  4.2. Mergers and Acquisitions in Global Markets
  4.3. Strategic Alliances and Joint Ventures
  4.4. Corporate Social Responsibility (CSR) and Global Strategy

• International Market Entry and Expansion
  5.1. Exporting, Licensing, and Franchising
  5.2. Foreign Direct Investment (FDI)
  5.3. Greenfield Ventures vs. Acquisitions
  5.4. Cross-border Mergers and Acquisitions

• Global Strategic Leadership
  6.1. Leading Global Teams
  6.2. Cross-cultural Leadership
  6.3. Building a Global Organizational Culture
  6.4. Leadership Styles and Decision-Making

• Global Innovation and Technology Management
  7.1. Innovation in Global Markets
  7.2. Managing Technology and R&D Globally
  7.3. Digital Transformation and Global Strategy
  7.4. Open Innovation in Global Contexts

• International Business Alliances and Networks
  8.1. Strategic Alliances in Global Business
  8.2. Managing Global Partnerships
  8.3. The Role of Networks in Global Strategy
  8.4. Risk Management in Alliances

• Competitive Dynamics and Strategic Positioning Globally
  9.1. Global Competitive Strategies
  9.2. Market Entry and Competitive Barriers
  9.3. The Role of Global Brands
  9.4. Strategic Responses to Global Competitors

• Managing Global Corporate Governance
  10.1. Governance Structures in Multinational Companies
  10.2. Ethical Governance in a Global Environment
  10.3. Corporate Social Responsibility and Global Strategy
  10.4. The Role of Board Members in Global Strategy

• Risk and Crisis Management in Global Strategy
  11.1. Global Risk Assessment Models
  11.2. Managing Political and Economic Risks
  11.3. Crisis Management in a Global Context
  11.4. Strategic Responses to Global Disruptions

• Measuring and Evaluating Global Strategy
  12.1. Performance Metrics in Global Strategy
  12.2. Benchmarking Global Strategies
  12.3. Assessing Competitive Position and Strategic Fit
  12.4. Key Performance Indicators (KPIs) for Global Firms

• Case Studies in Global Strategic Management
  13.1. Case Study: Strategic Expansion of a Global Retailer
  13.2. Case Study: Competitive Strategies in Emerging Markets
  13.3. Case Study: Innovation and Technology in Global Industries
  13.4. Case Study: Managing Global Alliances

• Future Trends in Global Strategic Management
  14.1. Emerging Markets and Their Impact on Global Strategy
  14.2. Sustainability and Global Business Strategy
  14.3. The Future of Globalization in a Post-COVID World
  14.4. Adapting to Rapid Technological and Market Changes

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