Big Data Analytics Digital Marketing and Decision Making 1st edition by Kiran Chaudhary 9781000755787 100075578
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Authors:Kiran Chaudhary , Series:Management [574] , Author sort:Chaudhary, Kiran , Ids:DOI , Languages:Languages:eng , Published:Published:Apr 2023 , Publisher:Auerbach Publications , Comments:Comments:This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.
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ISBN 10: 100075578
ISBN 13: 9781000755787
Author: Kiran Chaudhary
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes. Chapters examining analytics for decision-making cover such topics as: Big data analytics for gathering business intelligence Data analytics and consumer behavior The role of big data analytics in organizational decision-making This book also looks at digital marketing and focuses on such areas as: The prediction of marketing by consumer analytics Web analytics for digital marketing Smart retailing Leveraging web analytics for optimizing digital marketing strategies Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making
Big Data Analytics Digital Marketing and Decision Making 1st Table of contents:
Chapter 1 Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs
Chapter 2 The Responsibility of Big Data Analytics in Organization Decision-Making
Chapter 3 Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators
Chapter 4 Prediction of Marketing by the Consumer Analytics
Chapter 5 Web Analytics for Digital Marketing
Chapter 6 Smart Retailing: A Novel Approach for Retailing Business
Chapter 7 Leveraging Web Analytics for Optimizing Digital Marketing Strategies
Chapter 8 Smart Retailing in Digital Business
Chapter 9 Business Analytics and Performance Management in India
Chapter 10 Parameterized Fuzzy Measures Decision-Making Model Based on Preference Levele
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