Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia Pacific 1st edition by Rachel Hay, Lynne Eagle, Abhishek Bhati 9789811585173 9811585172

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ISBN 10: 9811585172
ISBN 13: 9789811585173 
Author: Rachel Hay; Lynne Eagle; Abhishek Bhati

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia Pacific 1st Table of contents:

Part I. Environmental

1. Winds of Change: Engaging with Conflicting Perspectives in Renewable Energy

2. Finding the Sweet Spot: Can Social Marketing Encourage Cane Farmers to Change Practices for Water Quality Outcomes in the Great Barrier Reef Catchment?

3. Waste not Want not: A Co-Created Food Waste Pilot

4. It Takes a Village: Co-creation and Co-design for Social Media Health Promotion

Part II. Health

5. Male Engagement Through Increased Awareness for Men’s Counselling: A Case Study of Pulih Foundation

6. Behavioural Change Regarding the Declaration of Intent to Donate Organs: The Case of Share Your Value Project

7. Mental Health, Alcohol and Other Drugs: After Hours Crisis Marketing Initiative, a Unique and Local Social Marketing Campaign Within a Regional and Rural Australian Setting

8. MAKE IT COUNT 2018: Industry Case Study

Part III. Social

9. Relevance of Social Marketing in the Global South’s Family Planning Programmes: A Case of Zambia

10. Declare or Dispose: Keeping Biosecurity Threats Out of New Zealand Using Behaviour Change

11. Technology Acceptance, Social Marketing and the Design of a Mobile Health App to Support Active Ageing Amongst Senior Citizens in the Asia-Pacific Region

12. Effectiveness of Public Advertisements to Influence Perceptions Towards Public Transport Among Young Adults in Singapore

13. Marketing Social Change: Fixing Bush Internet in Rural, Regional, and Remote Australia

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