Get Different Marketing That Can Be Ignored 1st edition by Mike Michalowicz 9780593330647 0593330641

Get Different Marketing That Can Be Ignored 1st edition by Mike Michalowicz- Ebook PDF Instant Download/Delivery.
9780593330647, 0593330641

Full download Get Different Marketing That Can Be Ignored 1st edition after payment

Product details:

ISBN 10: 0593330641
ISBN 13: 9780593330647 
Author: Mike Michalowicz

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That’s because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that’s gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn’t stand out and connect with customers–the long-anticipated answer to the defining business challenge of our time.

Get Different Marketing That Can Be Ignored 1st Table of contents:

Chapter One: Your Responsibility to Market

• Great Offers Need Different Marketing
• The Reason You Could Fail at This
• Mission Meets Nemesis
• Your Turn

Chapter Two: The Dad Marketing Framework

• The Science Behind Different
• The Dad Marketing Framework
• Different Is Just a Series of Steps
• Your Turn

Chapter Three: The Target One Hundred

• The Who
• The What
• The Win
• The Get Different Experiment Sheet
• What Are You Willing to Invest?
• Your Turn
• My Turn

Chapter Four: Differentiate for Attention

• Try a Different Medium
• Mine for Ideas
• Identify the Ordinary and the Obscure
• Discover Your “Est”
• Blend It
• Change the Label
• Find Opposites and Loopholes
• Think Like a Reporter
• Say, “Yes, And . . .”
• Make Space and Time for Different
• Stay True to Who You Are
• Your Turn
• My Turn

Chapter Five: Attract for Engagement

• What Attraction Influencers Will You Use?
• Does Your Marketing Match Your Offer?
• Is Your Target Customer Tired of It?
• Does Your Idea Speak to Your Prospect’s Identity?
• Is the Timing Right for Your Marketing Idea?
• Will Your Gimmick Get You Where You Want to Go?
• Your Turn
• My Turn

Chapter Six: Direct for Results

• Your Directive Can Be Simple
• When Your Marketing Triggers the Wrong Action—Or No Action
• Design Your Directive for Your Community
• The Three Motivators
• Pour Fuel on the Action
• Your Turn
• My Turn

Chapter Seven: Experiment, Measure, Amplify, Repeat

• The Get Different Experiment Sheet
  • Step 1: Objective
  • Step 2: Investment
  • Step 3: Experiment
  • Step 4: Measurement
• How Do You Know When to Stop?
• Your Turn
• My Turn

Chapter Eight: How to Know It’s Working

• Do Strangers Love Your Thing?
• Test Now
• The OMEN Method for Marketing
• Key Your Marketing
• Your Turn

Chapter Nine: The Disadvantage Advantage

• The Magic of Mistakes
• The Gift of Weirdness
• The Second-Best Leverage
• The Opportunity of Lack
• Your Turn

Chapter Ten: Reimagine Your Business

• Take One Step Back
• Sell the Tell
• Ask, “Who Else Benefits?”
• Do What Doesn’t Scale
• Your Turn

Close: Grow, but Don’t Grow Up

Appendix I

People also search for Get Different Marketing That Can Be Ignored 1st:

how to get more marketing clients
    
how to be ignored by everyone
    
not all marketing is directed at consumers true or false
    
using other brands in your marketing