Successful Product Management Tool Box for Professional Product Management and Product Marketing 1st edition by Klaus J Aumayr ISBN 3658382767 9783658382766

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Product details:

ISBN 10: 3658382767 
ISBN 13: 9783658382766
Author: Klaus J. Aumayr

Learn everything about professional product management in this book If you have always wanted to actively market your products, this is the book for you. This tool box for professional product management and product marketing delivers what it promises – here you get a comprehensive, indispensable and proven work aid. Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers. Master the complex tasks of product management with confidence The success of a product is primarily decided by the buyers – but also by the responsible product manager. He often fights on several fronts at once, and must, for example: introduce and support more and more products in less and less time with decreasing budgets and simultaneously coordinate a plethora of requirements from internal departments With his book “Successful Product Management”, Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence. He reveals not only important basics, but also some practical product strategies. In addition, case studies, charts and checklists facilitate the transfer into practice.  The contents at a glance The book “Successful Project Management” covers the following three key areas: Product management: positioning, core competencies and organizational integration Product marketing: structures, success factors and practical tools Process-oriented product management: work processes, process-oriented product marketing and innovation management The fifth edition of the book has been updated and a chapter on agile product management has been added.

Successful Product Management Tool Box for Professional Product Management and Product Marketing 1st Table of contents:

Chapter 1: The Product Management Process

• Introduction to the Product Lifecycle
• Stages of Product Development: Concept to Launch
• Defining Product Strategy and Vision
• Aligning Product Goals with Business Objectives

Chapter 2: Market Research and Consumer Insights

• The Importance of Market Research in Product Management
• Techniques for Gathering Consumer Insights
• Analyzing Competitors and Industry Trends
• Customer Segmentation and Personas
• Identifying Market Needs and Gaps

Chapter 3: Product Strategy and Roadmapping

• Developing a Product Strategy
• Building a Product Roadmap
• Setting Priorities: Features, Resources, and Timing
• Aligning Stakeholders with Product Vision

Chapter 4: Product Design and Development

• Collaborating with Designers and Engineers
• Agile Product Development Methodologies
• Building Prototypes and MVPs (Minimum Viable Products)
• Testing, Iteration, and Feedback Loops

Chapter 5: Product Marketing and Positioning

• Defining Product Positioning and Messaging
• Creating a Compelling Value Proposition
• Pricing Strategies for Different Market Segments
• Go-to-Market Strategies: Launch Planning and Execution

Chapter 6: Product Launches and Go-to-Market Execution

• Planning and Executing a Successful Product Launch
• Cross-functional Collaboration During Launch
• Marketing Channels for Product Launches
• Metrics to Measure Launch Success

Chapter 7: Product Lifecycle Management

• Managing Products Post-Launch
• Analyzing Product Performance and KPIs (Key Performance Indicators)
• Iterative Improvements and Updates
• Product Retirement and End-of-Life Strategy

Chapter 8: Metrics and Analytics in Product Management

• Defining Success Metrics for Products
• Using Data to Drive Product Decisions
• Tools for Tracking Product Metrics and KPIs
• A/B Testing and User Feedback Analysis

Chapter 9: Working with Cross-Functional Teams

• Collaborating with Engineering, Design, Sales, and Marketing Teams
• Effective Communication Strategies
• Managing Conflicting Priorities and Stakeholder Expectations
• Building Strong Relationships Across Teams

Chapter 10: Leadership and Influence in Product Management

• Leading Without Authority: Managing Up and Across
• Decision Making and Problem-Solving
• Handling Difficult Conversations and Conflict Resolution
• Coaching and Mentoring Junior Product Managers

Chapter 11: Advanced Topics in Product Management

• Scaling Product Management for Larger Organizations
• Managing a Product Portfolio
• Product Management in Startups vs. Enterprises
• Innovation and Driving Disruption in Product Development

Chapter 12: The Future of Product Management

• Trends and Innovations Shaping the Industry
• The Impact of AI and Machine Learning on Product Development
• The Evolving Role of Product Managers in a Digital World
• Developing a Continuous Learning Mindset for Product Managers

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