Designing And Executing Strategy in Aviation Management 1st edition by Triant G Flouris, Sharon L Oswald 1409463052, 9781409463054

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Product details:

ISBN 10: 1409463052
ISBN 13: 9781409463054
Author: Dr Triant G Flouris, Professor Sharon L Oswald

Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security.

Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.

Designing And Executing Strategy in Aviation Management 1st Table of contents:

1. The Essence of Strategy
2. Strategic Positioning and Sustaining a Market Presence
3. The Essence of Competitive Strategies
4. The External Environment
5. The Internal Environment
6. Setting Corporate Direction
7. Establishing a Strategy
8. Aviation Strategy Implementation
9. Managing Strategy Execution through Tracking Support Systems and Controls

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