Airline Operations and Management 1st edition by Gerald Cook, Bruce Billig 1138237531 978-1032268729

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Product details:

ISBN 10: 1138237531
ISBN 13: 978-1032268729
Author:  Gerald N. Cook, Bruce Billig 

irline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry.

The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.

Airline Operations and Management 1st Table of contents:

Goal of Airline Management and Operations

Chapter 1 Historical Perspective

Chapter 2 Supply and Demand for Air Transportation

Chapter 3 Route Structure

Chapter 4 Product Offering

Chapter 5 Flight Schedule Development and Control

Chanter & Economics and Finance

Chapter 7 Pricing and Revenue Management

Chapter 8 Distribution

Chapter 9 International Air Transportation and Public Policy

Chapter 10 Looking Ahead

Glossary

Index

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