(Ebook PDF) Digital Marketing Strategy Implementation and Practice 6th edition by Dave Chaffey, Fiona Ellis Chadwick 1292077611Â 978-1292077611 full chapters
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Authors:Dave Chaffey; Fiona Ellis-Chadwick , Series:Management [10] , Tags:Marketing; Internet Marketing , Author sort:Chaffey, Dave & Ellis-Chadwick, Fiona , Ids:9780273746102 , Languages:Languages:eng , Published:Published:Nov 2012 , Publisher:Pearson , Comments:Comments:Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Digital Marketing: Strategy, Implementation and Practice 6th edition by Dave Chaffey, Fiona Ellis-Chadwick – Ebook PDF Instant Download/DeliveryISBN: 1292077611, 978-1292077611
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Product details:
ISBN-10 : 1292077611
ISBN-13 : 978-1292077611
Author : Dave Chaffey, Fiona Ellis-Chadwick
‘I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.’ David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University
Digital Marketing: Strategy, Implementation and Practice 6th Table of contents:
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Chapter 21
Chapter 22
Chapter 23
Chapter 24
Chapter 25
Chapter 26
Chapter 27
Chapter 28
Chapter 29
Chapter 30
Chapter 31
Chapter 32
Chapter 33
Chapter 34
Chapter 35
Chapter 36
Chapter 37
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