(Ebook PDF) Ongoing Crisis Communication Planning Managing and Responding 4th edition by Timothy Coombs 1452261369 978-1452261362 full chapters

Ongoing Crisis Communication: Planning, Managing, and Responding 4th edition by W. Timothy Coombs – Ebook PDF Instant Download/DeliveryISBN:  1452261369, 978-1452261362 

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Product details:

ISBN-10 ‏ : ‎ 1452261369

ISBN-13 ‏ : ‎ 978-1452261362

Author :  W. Timothy Coombs

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats while drawing from recent works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

Ongoing Crisis Communication: Planning, Managing, and Responding 4th Table of contents:

1. A Need for More Crisis Management Knowledge
2. Effects of the Online World on Crisis Communication and Crisis Management
3. Proactive Management Functions and Crisis Management
4. The Crisis Prevention Process
5. Crisis Preparation: Part I
6. Crisis Preparation: Part II
7. Crisis Recognition
8. Crisis Response
9. Post-Crisis Concerns

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