Strategic Management of Research Organizations 1st edition by William Barletta 1000627381 9781000627381

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ISBN-10 :  1000627381 

ISBN-13 :  9781000627381

Author :  William Barletta 

This entry-level text describes a tested top-down enterprise-wide approach to managing organizations with a predominant portion of their product being scientific or technological research. It focuses on executive performance and strategic forecasting and planning; goal-setting; communications and marketing, and operations management to realize strategic objectives. This book will be of interest to entrepreneurs, established scientists and engineers and to those studying toward an MBA with specialization in research institutions and major research infrastructures, preparing them to move from research or academia into their first managerial position. It also provides valuable advice and guidance for established middle and senior management in established research enterprises. Features: Provides an accessible and easy to follow introduction to strategic management methodologies Explores best practices for communication, marketing, and risk management Discusses workforce management as related to realizing strategic goals and plans

Strategic Management of Research Organizations 1st Table of contents:

1 Perspectives and Networks
The Enterprise Planning Perspective
Operational Networks
2 Measures of the Research Manager
ELM Space
Leading Creative Employees
Managing Organizational Change
3 The Research Environment
What is Research?
Trends in Research Funding
The R&D Life Cycle
Your World as an R&D Manager
4 Strategy, Forecasting, and Technological Risk
Characteristics of a Business Strategy
Enterprise Risk Management
Technological Forecasting
5 Introduction to Strategic Planning
Preparing to Craft the Content of the Plan
Phase 1—Gathering and Assessing Information
Corporate Strategies and Positioning
Crafting the Plan Document
Resource Planning for Implementation
Information Systems
6 Financial Management
Basic Accounting Definitions
Tools for Financial Management
Costs as a Decision-Making Tool
A Manager’s Responsibility
7 The Business Plan
Business Opportunity
You Have a Great Idea, but How Do You Plan to Make Money?
Writing the Business Plan
Why Do Plans Fail?
8 Management Communication Skills
Technical Writing
General Comments about Style
Major Formal Writing Projects—The CDR
Management of Meetings
Negotiations (in Brief)
Investigation for Managers
The Manager as Judge
9 Marketing Scientific Organizations
Marketing for Sales: Identifying a Product Line
Marketing for Sales: Positioning Products
Strategic Marketing
10 Research Ethics
Ethical Issues of Scientific Research
Conflicts of Interest
Institutional Ethics
11 Workforce Management
Building Your Workforce Strategically
Hiring the Best
Succession Planning
Salary Management
12 Managing Operating Risks
Controlling Risks during Execution
13 Structures and Governance
Organizational Structures
Institutional Governance
14 Technology-Transfer Case Study
KYMA Case Study
Keys for Lasting Success of Technology Transfer
Strategic Partners and Allies
15 Recommended Resources

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