Essentials of Strategic Management 1st edition by Thomas Wunder B0BPPD5KR8
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Authors:Thomas Wunder , Series:Strategic Studies [164] , Author sort:Wunder, Thomas , Languages:Languages:deu , Published:Published:Apr 2023 , Publisher:Schäffer-Poeschel , Comments:Comments:Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis, strategy formulation, and business model innovation, the true challenges of strategic management will also be explained in detail: strategy execution and transformation. The context of strategy is currently experiencing radical changes in the world economy, planetary health, and socio-political foundations. In the era of sustainability, corporate leaders need to rethink their strategic management approach to effectively deal with these new and disruptive market situations. Sustainable strategizing is considered essential for future-proofing today’s enterprises, transforming markets, and leading the way toward a sustainable future for both business and society. As a response to these developments, this updated and expanded edition continues to present the essentials of contemporary strategic management, but it also identifies, explores, and integrates…
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ISBN-10 : B0BPPD5KR8
Author : Thomas Wunder
Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis, strategy formulation, and business model innovation, the true challenges of strategic management will also be explained in detail: strategy execution and transformation.
Essentials of Strategic Management 1st Table of contents:
1 Strategic Management Foundations
1.1 What Is Strategy?
1.1.1 Origins and Views of Strategy
1.1.1.1 Roots of Strategy
1.1.1.2 Business Views of Strategy: the 5 P’s
1.1.2 Understanding Strategy with Six Principles
1.1.2.1 Quest for Competitive Advantage
1.1.2.2 Fit of Markets and Resources
1.1.2.3 Being Different and Making Choices
1.1.2.4 Path to a Destination
1.1.2.5 Consistency in Behavior
1.1.2.6 Multiple Level and Theme Alignment
1.1.3 Measuring Competitive Advantage and Company Performance
1.1.3.1 Economic Value
1.1.3.2 Accounting Performance (Profitability)
1.1.3.3 Economic Performance and Shareholder Value
1.1.3.4 Corporate Sustainability Performance
1.2 Strategic Decision Making
1.2.1 Foundations of Decision Making
1.2.1.1 Rational Model
1.2.1.2 Bounded Rationality
1.2.1.3 Intuition
1.2.2 Strategic Decision Situations
1.2.2.1 Characteristics of Strategic Decision Situations
1.2.2.2 Dealing with Strategic Decision Situations
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