(Ebook PDF) Digital Pricing A Guide to Strategic Pricing for the Digital Economy 1st edition by Frank Frohmann 3031245911 9783031245916 full chapters

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Product details:

ISBN-10 :  3031245911 

ISBN-13 :  9783031245916

Author :  Frank Frohmann 

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

Digital Pricing A Guide to Strategic Pricing for the Digital Economy 1st Table of contents:

1. Basics of Price Management
2. Characteristics of Digital Pricing
3. Business Models
4. Revenue Models
5. Pricing Process Part 1: Analysis
6. Pricing Process Part 2: Strategy
7. Pricing Process Part 3: Structure (3a: Price Differentiation)
8. Pricing Process Part 3: Structure (3b: Price Models)
9. Pricing Process Part 3: Structure (3c: Price Optimization)
10. Pricing Process Part 3: Structure (3d: Portfolio Pricing)
11. Pricing Process Part 4: Implementation
12. Pricing Process Part 5: Monitoring
13. Pricing Process and Pricing Psychology

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