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Essentials of Strategic Management The Quest for Competitive Advantage 6th edition by John Gamble, Margaret Peteraf, Arthur Thompson 1260139506 9781260139501

Name: Essentials of Strategic Management The Quest for Competitive Advantage 6th edition by John Gamble, Margaret Peteraf, Arthur Thompson 1260139506 9781260139501
SKU: EB-20842
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Authors:Arthur A Thompson Jr. Margaret Peteraf John E Gamble , Series:Strategic Studies [41] , Author sort:Gamble, Arthur A Thompson Jr. Margaret Peteraf John E , Languages:Languages:eng , Published:Published:Jan 2018 , Publisher:McGraw Hill

SKU: EB-20842 Category: eBook PDF Tags: Arthur Thompson, Competitive Advantage, Essentials, John Gamble, MANAGEMENT, Margaret Peteraf, Strategic

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Essentials of Strategic Management The Quest for Competitive Advantage 6th edition by John Gamble, Margaret Peteraf, Arthur Thompson – Ebook PDF Instant Download/DeliveryISBN: 1260139506, 9781260139501

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Product details:

ISBN-10 : 1260139506

ISBN-13 : 9781260139501

Author: John Gamble, Margaret Peteraf, Arthur Thompson

Essentials of Strategic Management 6^thedition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures student interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.

Essentials of Strategic Management The Quest for Competitive Advantage 6th Table of contents:

1. The Nature of Strategic Management

2. Leading the Process of Crafting and Executing Strategy

3. Evaluating a Company’s External Environment

4. Evaluating a Company’s Resources, Capabilities, and Competitiveness

5. The Five Generic Competitive Strategies

6. Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations

7. Strategies for Competing in International Markets

8. Corporate Strategy: Diversification and the Multibusiness Company

9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

10. Building an Organization Capable of Good Strategy Execution

11. Managing Internal Operations: Actions That Promote Better Strategy Execution

12. Corporate Culture and Leadership: Keys to Good Strategy Execution

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