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Strategic Management of Market Niches 1st edition by Gorazd Ocvirk 3658203641 9783658203641

Name: Strategic Management of Market Niches 1st edition by Gorazd Ocvirk 3658203641 9783658203641
SKU: EB-20860
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Authors:Gorazd Ocvirk (auth.) , Series:Strategic Studies [32] , Author sort:Ocvirk, Gorazd , Languages:Languages:eng , Published:Published:Nov 2017 , Publisher:Springer

SKU: EB-20860 Category: eBook PDF Tags: Gorazd Ocvirk, MANAGEMENT, Market, Niches, Strategic

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ISBN-10 : 3658203641

ISBN-13 : 9783658203641

Author: Market Niches

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.

Strategic Management of Market Niches 1st Table of contents:

Part I: Fundamentals of niche research

I.1 Historical development of niches in sciences

I.1.1 The origins of niches in natural sciences

I.1.2 Social sciences

I.1.3 The role of niches in business sciences

I.2 Niche definition for strategic management

I.2.1 Strategic management

I.2.2 Definition of a niche

I.2.2 Definition of a niche strategy

Part II: Theoretical pillar of the niche model framework

II.1 The historical development of dynamic capabilities

II.1.1 The beginnings of dynamic capabilities

II.1.2 Formalization, definition and critique of the dynamic capabilities paradigm

II.1.3 Future developments and outlook in dynamic capabilities

II.2 Dynamic capabilities and strategic management

II.2.1 Market-based view and its connection with dynamic capabilities

II.2.2 Resource-based view and its connection with dynamic capabilities

II.2.3 Dynamic capabilities and niche strategies

Part III: Market niche model framework for strategic management

III.1 What is a model framework?

III.1.1 Basic theoretical concepts and definitions

III.1.2 Basic premises for model and theory construction in management sciences

III.1.3 Model and theory in management sciences

III.2 Market niche model in strategic management

III.2.1 Descriptive and explanatory elements of the market niche model

III.2.2 Limitations and reach of the market niche model

III.2.3 Implications of the market niche model

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