Online Marketing 1st edition by Ralf Kreutzer – Ebook PDF Instant Download/Delivery. 3658353686 978-3658353681
Full download Online Marketing 1st edition after payment
Product details:
ISBN 10: 3658353686
ISBN 13: 978-3658353681
Author: Ralf Kreutzer
This textbook provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning control ensure a sustainable transfer of knowledge. It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional practice.
This book is an adapted translation of the original German 3rd edition Online-Marketing by Ralf T. Kreutzer, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). The present version has been revised technically, contentwise and linguistically by the author. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Online Marketing 1st Table of contents:
Introduction
- What is Online Marketing?
- The Rise of Digital Marketing: Trends and Insights
- Why Online Marketing is Essential for Your Business
- How This Book Will Help You Succeed in the Online World
Chapter 1: Understanding the Online Marketing Landscape
- The Evolution of Online Marketing
- Key Online Marketing Channels
- The Role of Technology in Shaping Online Marketing
- Overview of the Digital Marketing Funnel
Chapter 2: Building an Effective Online Marketing Strategy
- Defining Clear Marketing Objectives
- Identifying Your Target Audience
- Competitive Analysis in the Online Space
- Crafting a Winning Online Marketing Plan
Chapter 3: Content Marketing – Driving Engagement
- The Power of Content in Online Marketing
- Types of Content: Blogs, Videos, Infographics, and More
- Content Creation Strategies: Planning, Writing, and Designing
- Content Distribution and Repurposing for Maximum Reach
Chapter 4: Search Engine Optimization (SEO)
- What is SEO and Why It Matters for Online Marketing
- On-Page SEO: Optimizing Your Website
- Off-Page SEO: Building Links and Domain Authority
- Local SEO: How to Rank in Your Local Area
- SEO Tools and Best Practices
Chapter 5: Social Media Marketing
- Choosing the Right Social Media Platforms for Your Brand
- Developing a Social Media Strategy
- Organic Social Media Marketing vs Paid Ads
- Building and Engaging with Your Online Community
- Measuring Social Media Success
Chapter 6: Pay-Per-Click Advertising (PPC)
- Introduction to Paid Advertising in Online Marketing
- Google Ads: Search and Display Networks
- Social Media Advertising: Facebook, Instagram, LinkedIn, and More
- Retargeting and Remarketing Strategies
- Measuring ROI and Optimizing PPC Campaigns
Chapter 7: Email Marketing
- The Importance of Email Marketing
- Building an Email List
- Designing Effective Email Campaigns
- Segmentation and Personalization in Email Marketing
- Analyzing and Optimizing Email Campaigns
Chapter 8: Conversion Rate Optimization (CRO)
- What is Conversion Rate Optimization?
- Identifying and Understanding Your Conversion Metrics
- A/B Testing for Website and Landing Page Optimization
- Improving User Experience (UX) for Higher Conversions
- Tools and Techniques for Effective CRO
Chapter 9: Affiliate Marketing
- Introduction to Affiliate Marketing
- Setting Up and Managing Affiliate Programs
- Choosing the Right Affiliates for Your Brand
- Commission Models and Payment Systems
- Measuring Affiliate Marketing Success
Chapter 10: Influencer Marketing
- What is Influencer Marketing and Why It Works
- Identifying and Partnering with the Right Influencers
- Building Long-Term Influencer Relationships
- Measuring the Impact of Influencer Campaigns
Chapter 11: Analytics and Data-Driven Marketing
- Understanding Key Marketing Metrics and KPIs
- Using Google Analytics to Track Website Traffic and Behavior
- Analyzing Campaign Performance and Adjusting Strategies
- The Importance of Data in Decision-Making
Chapter 12: Mobile Marketing and Apps
- Why Mobile Marketing is Crucial
- Designing Mobile-Friendly Websites and Ads
- SMS Marketing and Mobile App Promotion
- Optimizing Your Marketing Strategy for Mobile Devices
Chapter 13: The Future of Online Marketing
- Trends to Watch: AI, Machine Learning, and Automation
- Voice Search and Its Impact on Online Marketing
- The Rise of Video Marketing and Live Streaming
- How to Stay Ahead of Evolving Consumer Behavior
Conclusion
- Becoming an Online Marketing Expert
- Building a Career in Online Marketing
- Continuing Your Education in the Digital World
Appendix
- Glossary of Online Marketing Terms
- Tools and Platforms Every Marketer Should Know
- Case Studies of Successful Online Marketing Campaigns
People also search for Online Marketing 1st :
asr online marketing
advantages of online marketing
how to do online marketing
free online marketing courses
types of online marketing
You may also like…
