Digital Marketing The Science and Magic of Digital Marketing Can Help You Become a Successful Marketing Professional 1st edition by Rajan Gupta, Supriya Madan ISBN 9355511566 978-9355511560

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ISBN 10: 9355511566
ISBN 13:  978-9355511560
Author: Rajan Gupta, Supriya Madan

The ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business’s products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides the reader through various digital channels, including search engines, websites, social media, email, YouTube, and Whatsapp, to efficiently market and sell business items.

The anecdotes and case studies provided will aid the reader in getting an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. This book will help readers achieve their digital marketing career goals more quickly, without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments.

This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing.

Digital Marketing: The Science and Magic of Digital Marketing Can Help You Become a Successful Marketing Professional 1st Table of contents:

Introduction

• The Importance of Digital Marketing in Today’s World
• Understanding the Balance of Science and Magic in Digital Marketing
• How This Book Will Help You Become a Successful Marketing Professional

Chapter 1: The Fundamentals of Digital Marketing

• What is Digital Marketing?
• Key Differences Between Traditional and Digital Marketing
• The Role of Technology in Modern Marketing
• Understanding the Digital Marketing Ecosystem

Chapter 2: Building Your Digital Marketing Strategy

• Setting SMART Goals for Your Digital Marketing Campaigns
• Identifying Your Target Audience
• Creating a Strong Digital Marketing Plan
• The Importance of Brand Positioning and Messaging

Chapter 3: Content Marketing – The Heart of Digital Campaigns

• What is Content Marketing?
• Creating Valuable and Engaging Content
• The Role of Storytelling in Content Marketing
• Content Distribution: Reaching Your Audience

Chapter 4: Social Media Marketing

• Why Social Media Matters for Brands
• Choosing the Right Platforms for Your Business
• Developing a Social Media Strategy
• Creating Shareable Content and Building Engagement

Chapter 5: Search Engine Optimization (SEO)

• Introduction to SEO: The Backbone of Digital Marketing
• On-Page SEO: Optimizing Your Website for Search Engines
• Off-Page SEO: Building Authority and Backlinks
• Advanced SEO Strategies: Local SEO and Mobile Optimization

Chapter 6: Paid Advertising – Google Ads and Beyond

• The Power of Paid Ads in Digital Marketing
• Introduction to Google Ads (Search and Display)
• Social Media Ads: Facebook, Instagram, LinkedIn, and More
• Retargeting and Remarketing: Maximizing ROI from Ads

Chapter 7: Email Marketing

• Building and Growing Your Email List
• Creating High-Converting Email Campaigns
• Personalization and Segmentation for Better Results
• Analyzing Email Campaign Performance and Improving Engagement

Chapter 8: Conversion Rate Optimization (CRO)

• Understanding the Importance of CRO
• Optimizing Your Website for Conversions
• A/B Testing and Multivariate Testing
• Improving User Experience (UX) to Increase Conversions

Chapter 9: Data-Driven Marketing and Analytics

• The Role of Data in Modern Marketing
• Using Google Analytics to Track Campaigns and Performance
• Key Metrics Every Digital Marketer Should Monitor
• Data Interpretation and Decision Making

Chapter 10: Influencer Marketing

• What is Influencer Marketing?
• Finding the Right Influencers for Your Brand
• Building Strong Influencer Relationships
• Measuring the Effectiveness of Influencer Campaigns

Chapter 11: Marketing Automation

• Introduction to Marketing Automation Tools
• Setting Up Automated Campaigns
• Lead Scoring and Nurturing with Automation
• Integrating Automation with Your Overall Marketing Strategy

Chapter 12: The Future of Digital Marketing

• Emerging Trends: Artificial Intelligence, Voice Search, and Chatbots
• The Impact of Virtual and Augmented Reality in Marketing
• The Evolution of Consumer Behavior and How to Adapt
• Staying Ahead of the Curve in the Fast-Paced Digital Landscape

Conclusion

• Becoming a Digital Marketing Master
• Building a Career in Digital Marketing
• Continuing Your Education and Growth in the Industry

Appendix

• Glossary of Digital Marketing Terms
• Recommended Tools and Platforms for Digital Marketers
• Case Studies of Successful Digital Campaigns

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