Marketing 8th Edition by Michael Levy,Dhruv Grewal 1260717437 9781260717433

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ISBN 10: 1260717437

ISBN 13: 9781260717433

Author:Michael Levy,Dhruv Grewal

Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.

The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today’s mobile and modern students and instructors.

Accompanied by McGraw Hill Connect® with SmartBook® 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.

Marketing 8th Table of contents: 

CHAPTER 1: OVERVIEW OF MARKETING

CHAPTER 2: DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN

CHAPTER 3: DIGITAL MARKETING: ONLINE, SOCIAL, AND MOBILE

CHAPTER 4: CONSCIOUS MARKETING, CORPORATE SOCIAL RESPONSIBILITY, AND ETHICS

CHAPTER 5: ANALYZING THE MARKETING ENVIRONMENT

CHAPTER 6: CONSUMER BEHAVIOR

CHAPTER 7: BUSINESS-TO-BUSINESS MARKETING

CHAPTER 8: GLOBAL MARKETING

CHAPTER 9: SEGMENTATION, TARGETING, AND POSITIONING

CHAPTER 10: MARKETING RESEARCH AND ANALYTICS

CHAPTER 11: PRODUCT, BRANDING, AND PACKAGING DECISIONS

CHAPTER 12: DEVELOPING NEW PRODUCTS

CHAPTER 13: SERVICES: THE INTANGIBLE PRODUCT

CHAPTER 14: PRICING CONCEPTS FOR CAPTURING VALUE

CHAPTER 15: STRATEGIC PRICING METHODS AND TACTICS

CHAPTER 16: SUPPLY CHAIN AND CHANNEL MANAGEMENT

CHAPTER 17: RETAILING AND OMNICHANNEL MARKETING

CHAPTER 18: INTEGRATED MARKETING COMMUNICATIONS

CHAPTER 19: ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS

CHAPTER 20: PERSONAL SELLING AND SALES MANAGEMENT

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