Research on Islamic Business Concepts 1st edition by Veland Ramadani 9783031186639 303118663X

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ISBN 10: 303118663X

ISBN 13: 9783031186639

Author:Veland Ramadani

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.

Research on Islamic Business Concepts 1st Table of contents: 

History of Islamic Marketing Literature and Research: A Bibliometric Analysis

Green Marketing Mix Strategy and Fast-Moving Consumer Goods Purchase Behaviour During COVID-19 Pandemic: Experiences from Malaysia

Behavioral Economics for Sustainability with Focus on UAE

The Impact of Attitude and Subjective Norms on Customers Behavior Toward Islamic Banking: Evidence from Palestine

The Impact of Brand Personality on Female Purchasing Behavior in the Cosmetic Industry in Jordan

Islamic Fintech Landscape

Effects of Country-of-Assembly Image on Purchase Intention: The Case of Algerian Renault Symbol Car

Gender, Institutions, and Entrepreneurship: Evidence from Jordanian Women in the Tourism Sector

Exploring Muslim Millennial Travelers’ Attitude Toward Halal Tourism in India

Factors Influencing the Halal Cosmetics Adoption in Pakistan: Is It the Religion Influencing the Decision?

Palestinian Immigrant Entrepreneurs in Central America: Success Stories from El Salvador and Honduras

The Impact of E-Commerce on Consumer Online Purchase Intention: An Evidence from Pakistani Consumers

Systematic Literature Review of Halal Ethnic Foods Consumption; Health-Related Scientific; and Marketing Perspective

Factors Influencing Consumer Purchase Intention in Pakistan

A Literature Review on the Mechanisms of Creating Positional Advantage: Comparison Between Strategic Approaches

ESG Scores and Islamic Banks: An Observation and Call to Action

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