Sustainable Marketing and Customer Value 1st Edition by Subrata Chattopadhyay 9781000785852 1000785858

Part I Sustainable Consumer Culture

1 Understanding the Nuances Influencing Sustainable Consumer Online Brand Engagement

Part II The New Consumption Patterns

2 Towards Sustainable Practices during COVID-19: Addressing Consumer Attitudes and Preferences towards Food Waste Prevention in Restaurants under the “New Normal”

3 A Study on the Consumers’ Satisfaction of FinTech Solutions Provided by an Indian Major Bank during COVID Times

Part III Green Marketing

4 Young Consumers’ Green Purchasing Behavior with Reference to Green Marketing

5 Green Marketing: A Study of Consumer Perception with the Help of Demographic Factors in Kolkata, West Bengal

Part IV Post COVID – Marketing Values

6 Factors Triggering Panic Buying Behaviour among Indian Consumers during COVID-19 Pandemic

7 Factors Influencing the Growth of E-Pharmacy during Pandemic Times in India

8 When the Going Gets Tough, the Tough Gets Going – A Study on Healthcare, Societal and Financial Challenges Faced by Survivors of COVID-19

Part V Sustainable Opportunities

9 Sustainability Consciousness: Exploring Consumer’s Commitment to Sustainability Ideals and Its Role in the Purchase of Sustainable Beauty Products

10 Building Skills for Sustainable Development – A Key for Business Excellence

11 A Study to Understand the Behaviour of Indian Consumers towards the Sustainable Attributes of Hotel Industry

12 Primer on the Sustainable Consumption

13 Understanding Bullwhip Effects in Vegetable and Fish Supply Chain and Providing Sustainable Marketing Solutions: A Study on the Cachar District of Assam

14 Exploring the Determinants toward Sustainable Growth in Handicraft Sector

Part VI Sustainable Business Strategy

15 Scope and Issuance of Green Bonds in India and Abroad (So Far) – An Introspection toward the Existing Literature

16 Value Chain Analysis of Agri-commodities: A Systematic Review of Mangoes in India

17 A Cognitive Study of Sustainable Strategy Restructuring and Business Value Development for Travel and Tourism Industry in the Light of “Airbnb” Catastrophe

18 Factors of Self-congruity and Personality Traits in Conjunction and Its Impact on Buying Behavior of Gen Z toward Personal Care Beauty Products

19 Ecologisation in Marketing: A Realm of Disaster Risk Reduction and Business Continuity

20 Mystery Behind the Success Story of ‘Mad-At-You (MAY)’-Musings from World Class Viral Marketing Efforts-(Capsule Ensemble of Select Events during 2009–2015)

21 Factors Affecting the Diffusion of Private-Label Brands: A Review of Literature

22 Integration of Sustainability in Business through Finance

23 A Study on Sustainable Working Capital Composition and Financing Pattern of Non-Financial Industries in India