Social Media Playbook for Business Reaching Your Online Community With Twitter Facebook LinkedIn and More 1st edition by Tom Funk ISBN 0313386269 978-0313386268

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ISBN 10: 0313386269
ISBN 13: 978-0313386268
Author: Tom Funk

This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.

Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand’s gushing fans―or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media.

This guidebook begins by defining “social media,” “social networking,” and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver “amplifications,” and combating the “what now?” factor.

Social Media Playbook for Business: Reaching Your Online Community With Twitter, Facebook, LinkedIn, and More 1st Table of contents:

• Introduction

  • The Importance of Social Media for Business Success
  • Overview of Key Social Media Platforms: Twitter, Facebook, LinkedIn, Instagram, etc.
  • How Social Media Is Transforming Business Marketing

• Chapter 1: Getting Started with Social Media for Business

  • Setting Clear Business Objectives for Social Media
  • Choosing the Right Platforms for Your Business
  • Creating and Optimizing Social Media Accounts

• Chapter 2: Developing a Social Media Strategy

  • Creating a Roadmap for Social Media Success
  • Defining Your Target Audience and Understanding Their Needs
  • Crafting Your Brand’s Voice and Messaging on Social Media

• Chapter 3: Building and Growing Your Online Community

  • Growing Your Followers and Engaging with Fans
  • Strategies for Organic Growth vs. Paid Social Media Campaigns
  • The Role of Influencers and Partnerships in Building Your Community

• Chapter 4: Engaging Content Creation

  • Types of Content That Work Well on Each Platform (Text, Images, Videos, Infographics)
  • The Art of Storytelling and How to Capture Audience Attention
  • Content Calendar: How to Plan and Schedule Posts for Consistency

• Chapter 5: Social Media Advertising

  • Introduction to Paid Advertising on Facebook, LinkedIn, Twitter, and Other Platforms
  • Setting Up Targeted Ads: Audience Segmentation, Budgeting, and A/B Testing
  • Measuring and Optimizing Ad Campaigns for Maximum ROI

• Chapter 6: Using Twitter for Business

  • Best Practices for Building a Twitter Following
  • How to Effectively Use Hashtags, Trends, and Mentions to Boost Engagement
  • Leveraging Twitter for Customer Service and Real-Time Communication

• Chapter 7: Using Facebook for Business

  • Optimizing Your Facebook Business Page for Better Reach
  • Facebook Groups: Creating Community and Fostering Engagement
  • Running Contests, Events, and Facebook Ads to Grow Your Audience

• Chapter 8: Using LinkedIn for Business

  • Building a Strong LinkedIn Profile for Your Business or Brand
  • Leveraging LinkedIn for Networking and Lead Generation
  • Sharing Thought Leadership Content and Growing Your LinkedIn Presence

• Chapter 9: Advanced Social Media Tactics

  • Using Video and Live Streaming for Maximum Engagement
  • User-Generated Content and Building Social Proof
  • Social Media Analytics: Tracking Performance and Measuring Success

• Chapter 10: Social Media Crisis Management

  • Handling Negative Comments and Customer Complaints Online
  • Developing a Crisis Management Plan for Social Media
  • Turning Negative Experiences into Positive Engagements

• Chapter 11: Social Media and Customer Support

  • Using Social Media as a Customer Service Tool
  • Best Practices for Providing Real-Time Support and Resolving Issues
  • Building Relationships with Customers Through Social Media Interactions

• Conclusion

  • The Future of Social Media for Businesses
  • Evolving Strategies as Social Media Platforms Change
  • Final Tips for Sustaining Long-Term Social Media Success

• Appendices

  • Tools and Resources for Social Media Management
  • Social Media Metrics and Key Performance Indicators (KPIs)
  • Glossary of Social Media Terms
  • Index

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