Executive Writing Skills for Managers Master Word Power to Lead Your Teams Make Strategic Links and Develop Relationships 1st Edition by Fiona Talbot 0749455187 9780749455187

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Product details: 

ISBN 10: 0749455187

ISBN 13: 9780749455187

Author: Fiona Talbot

Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) and introduces the notion of Word Power Skills 2.0 for unified writing that keeps everyone in the loop. The book is for anyone who has to excel in their English business writing and the guidance helps you understand how to write successfully for both a native or non-native English readership, avoiding the misunderstandings and other impediments to performance that can so easily arise.

Executive Writing Skills for Managers Master Word Power to Lead Your Teams Make Strategic Links and Develop Relationships 1st  Table of contents: 

1. English as a language of global communication

Defining readers, customers and audience

Your audience can be anyone and everyone

Cross-cultural differences in writing

Office guidelines and house style can help

The four-way mirror approach

Writing for exporting

One-upmanship

Your checklist for action

2. Writing in English: support your people

English as the language of the boardroom

Helping you communicate across borders without building frontiers

Help your staff

Diversity in writing: key points to consider

Your checklist for action

3. Why we communicate commercially

Why we write in business

Effect on performance

Ideal communication

The Word Power Skills system: four easy steps to success

Correct for purpose: your mission, vision and values

Quality in business English

Accountability

Your checklist for action

4. Word Power Skills 2.0: interacting with readers as customers

The importance of Word Power Skills 2.0

How you view readers

Constructions that may confuse your readers and customers

Simplicity can impress

Writing customer service

Tone

Dealing with written complaints

Your checklist for action

5. Adapt: stay ahead or stay behind

Identify the right words for today

Sometimes you need to ‘unlearn’ things

The i-generation: the impact on writing

Updating

Correct timing

Your checklist for action

6. Time is money

What this means

Complex writing isn’t always apt – or clever

Sense or nonsense

Good transitions improve fluidity

English dictionary syndrome

Write a brief before you commit to action

When acronyms can become the problem

Save and back up

Your checklist for action

7. Helping you write those documents

The mechanics of writing: how signposting will help

Reports and executive summaries

Manuals and instructions

Agendas, meeting notes and minutes

Converting speech into writing

Writing recruitment campaigns

Outsourcing your business English writing

Your checklist for action

8. Writing to lead, inspire – and change

‘People’ words and change

Jargon, including management speak and legalese

‘Everyone is equal’ versus hierarchical systems

Use the right words to motivate

Burying good news

Your checklist for action

9. Writing e-mails

Setting standards: corporate policy

How e-mails can impede performance

Tone and etiquette

Text messages: not always appropriate

The politics of address lists

Prioritizing urgency

Mistakes in others’ e-mails

E-mail writing skills in spoken skills environments

Your checklist for action

10. Feedback and performance reviews

How to give feedback in English

Feedback ratings: other differences

Your checklist for action

Conclusion

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