Software Product Management Managing Softward Development from Idea to Product to Marketing to Sales 1st Edition by Dan Conde ISBN 1587622025 9781587622021

Software Product Management Managing Softward Development from Idea to Product to Marketing to Sales 1st Edition by Dan Conde – Ebook PDF Instant Download/Delivery. 1587622025, 9781587622021
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Product details:

ISBN 10: 1587622025 
ISBN 13: 9781587622021
Author: Dan Conde

Software Product Management decodes the software product management process with an emphasis on coordinating the needs of stakeholders ranging from engineering, sales, and product support to technical writing and marketing. Based on real-world experience in managing the development of enterprise software, this book details how a team can work together smoothly to achieve their goal of releasing a superior software product on time.

Instead of being a step-by-step cookbook that attempts to meet everyone’s needs, the book guides managers to develop the framework appropriate for their organizations and company goals, understand the tradeoffs, and make the right decisions. The book also addresses the challenges of product management in a period of increased commoditization of software technology products. By providing a historical context for the evolution of today’s software marketplace, it presents ideas for prospering in a still rapidly changing environment.

Dispensing practical, usable information for experts and novices alike, Software Product Management is quickly becoming the go-to reference in the library of every product manager, programmer, CTO, and entrepreneur and anyone interested personally or professionally in software.

Software Product Management Managing Softward Development from Idea to Product to Marketing to Sales 1st Table of contents:

• Defining the Software Product

  • Understanding Customer Needs and Market Research
  • Identifying Market Opportunities and Gaps
  • Product Vision and Strategy Development
  • Defining Product Goals and Success Metrics
  • Creating the Product Roadmap

• Product Conceptualization and Planning

  • Ideation and Concept Validation
  • Competitive Analysis and Market Positioning
  • Defining Product Features and Functionalities
  • Prioritizing Features for the Minimum Viable Product (MVP)
  • Product Requirements Gathering and Documentation

• Agile Product Development and Managing Teams

  • Introduction to Agile Methodology in Software Development
  • Organizing Cross-Functional Development Teams
  • The Role of Product Owner in Agile Frameworks
  • Scrum and Kanban: Managing the Development Process
  • Aligning Development Teams with Product Strategy

• Designing the Software Product

  • Collaborating with UX/UI Designers
  • User-Centered Design Principles
  • Creating Prototypes and Wireframes
  • Design Iteration and User Testing
  • Integrating Design and Functionality

• Software Development and Release Planning

  • Setting Realistic Timelines and Milestones
  • Managing Development Sprints and Releases
  • Working with Engineering Teams to Deliver Features
  • Quality Assurance (QA) and Bug Tracking
  • Release Management and Version Control

• Go-to-Market Strategy

  • Developing a Go-to-Market Plan
  • Market Segmentation and Target Audience
  • Pricing Strategy and Packaging Options
  • Product Positioning and Branding
  • Crafting Marketing Messages and Campaigns

• Sales Enablement and Product Launch

  • Preparing Sales Teams for Product Launch
  • Sales Collateral and Training
  • Channel Strategy: Direct Sales vs. Partners and Resellers
  • Coordinating with Marketing for Product Launch
  • Measuring the Success of the Launch

• Post-Launch Activities and Customer Feedback

  • Monitoring Product Usage and Performance
  • Gathering Customer Feedback and Reviews
  • Analyzing Customer Support Data and Common Issues
  • Continuous Improvement and Feature Updates
  • Building a Product Feedback Loop

• Product Marketing and Growth

  • Driving Adoption and User Engagement
  • Content Marketing and Thought Leadership
  • Public Relations and Media Outreach
  • Leveraging Influencers and Social Proof
  • Strategies for Product Growth and Expansion

• Managing Product Lifecycle and End-of-Life

  • Transitioning the Product to Maintenance Mode
  • Managing Product Versions and Legacy Support
  • Identifying and Handling Product End-of-Life
  • Managing Customer Migration and Data Migration
  • Communicating Product Discontinuation to Stakeholders

• Metrics and KPIs for Product Success

  • Key Performance Indicators (KPIs) for Software Products
  • Measuring Product Success and User Satisfaction
  • Analyzing Sales Metrics and Revenue Growth
  • Retention Metrics and Customer Lifetime Value
  • Adjusting the Product Strategy Based on Metrics

• Challenges in Software Product Management

  • Managing Stakeholder Expectations
  • Dealing with Scope Creep and Changing Requirements
  • Handling Conflicts Between Product, Marketing, and Engineering Teams
  • Risk Management and Mitigation Strategies
  • Navigating Organizational and Political Challenges

• The Future of Software Product Management

  • Emerging Trends in Software Development and Product Management
  • The Role of Artificial Intelligence and Automation
  • Evolving Methodologies and Approaches in Product Management
  • Preparing for the Future of Software Products
  • Career Paths and Growth in Software Product Management

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