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BrandDigital Simple Ways Top Brands Succeed in the Digital World 1st edition by Allen Adamson ISBN 023061762X 9780230617629

Name: BrandDigital Simple Ways Top Brands Succeed in the Digital World 1st edition by Allen Adamson ISBN 023061762X 9780230617629
SKU: EB-14414
Availability: InStock

Original price was: $50.00.Current price is: $25.00.

Authors:Adamson, Allen P. , Author sort:Adamson, Allen P. , Languages:Languages:eng , Published:Published:Dec 2008

SKU: EB-14414 Category: eBook PDF Tags: Allen Adamson, BrandDigital, Digital World 1st, Simple, Succeed, Top Brands, Ways

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BrandDigital Simple Ways Top Brands Succeed in the Digital World 1st edition by Allen P. Adamson – Ebook PDF Instant Download/Delivery. 023061762X, 978-0230617629
Full download BrandDigital Simple Ways Top Brands Succeed in the Digital World 1st Edition after payment

Product details:

ISBN 10: 023061762X
ISBN 13: 978-0230617629
Author: Allen P. Adamson

In the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In BrandDigital,Allen Adamson discusses the impact of rapid globalization on the digital brand, as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. He explains how to harness the multiple functions of social networking, digital word-of-mouth, consumer-generated ideas, “green” branding, and new technologies such as the Blackberry and iPhone, while sticking to a simple, compelling, and credible brand promise. The book includes over 100 interviews with top branding professionals at Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, and others, providing numerous case studies of successful branding strategies in our age of global technological acceleration.

BrandDigital Simple Ways Top Brands Succeed in the Digital World 1st Table of contents:

PART ONE The Truths of Branding Magnified,
1. The Importance of Gaining Superior Consumer Insight,
2. The Importance of Relevant Differentiation,
3. The Importance of Delivering on Your Brand Promise,
4. The Importance of a Simple Idea,
5. The Importance of a Clear Brand Voice,
6. The Importance of Following the Customer’s Journey,
PART TWO Building Brands in a Digital World,
7. Stop, Look, and Listen: Get Insights about Your Digital Audience,
8. Call Attention to What Makes Your Brand Relevantly Different,
9. Keep Your Brand’s Promise,

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