(Ebook PDF) Human Resource Management and Internal Marketing 1st edition by Teena Mishra 1000826929 9781000826920 full chapters

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ISBN-10 ‏ : ‎9781000826920

ISBN-13 ‏ : ‎1000826929

Author :  Teena Mishra

This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

Human Resource Management and Internal Marketing 1st Table of contents:

Chapter 1: Introduction to Human Resource Management and Internal Marketing

• The Relationship Between HRM and Internal Marketing
• Evolution of HRM Practices
• Defining Internal Marketing: Concepts and Applications

Chapter 2: Theoretical Foundations

• Core Theories in Human Resource Management
• Internal Marketing Theories and Models
• Synergy Between HRM and Internal Marketing

Chapter 3: Recruitment and Retention Strategies

• Aligning Recruitment with Internal Marketing Objectives
• Employer Branding as a Marketing Tool
• Strategies for Talent Retention
• Case Study: Effective Recruitment Through Internal Marketing

Chapter 4: Employee Engagement and Motivation

• The Role of Internal Marketing in Employee Engagement
• Motivation Theories in HRM
• Creating a Positive Employee Experience
• Case Study: Motivating Employees Through Internal Campaigns

Chapter 5: Training and Development

• Designing Training Programs Aligned With Marketing Goals
• Upskilling and Reskilling Employees
• Case Study: Integrating Learning into Organizational Culture

Chapter 6: Internal Communication Strategies

• Importance of Communication in HRM and Internal Marketing
• Tools and Channels for Effective Internal Communication
• Case Study: Internal Communication During Organizational Change

Chapter 7: Organizational Culture and Employee Branding

• Building a Culture of Inclusion and Engagement
• Internal Marketing’s Role in Shaping Organizational Identity
• Case Study: Successful Employee Branding Initiatives

Chapter 8: Performance Management and Rewards

• Aligning Performance Metrics With Internal Marketing Goals
• Reward Systems as Motivational Tools
• Case Study: Innovative Performance Management Practices

Chapter 9: Change Management and Employee Advocacy

• Role of HRM in Facilitating Change
• Empowering Employees as Brand Advocates
• Case Study: Change Management Through Internal Marketing

Chapter 10: Technology in HRM and Internal Marketing

• HR Tech Tools for Internal Marketing
• Leveraging AI and Data Analytics in HR Processes
• Case Study: Using Technology for Employee Engagement

Chapter 11: Diversity and Inclusion Strategies

• Promoting Diversity Through Internal Marketing
• Inclusive HR Policies and Practices
• Case Study: Advancing Inclusion Through Employee Campaigns

Chapter 12: Measuring Success in HRM and Internal Marketing

• Key Performance Indicators for HRM and Internal Marketing
• Evaluating Employee Engagement and Satisfaction
• Case Study: Metrics-Driven HR Strategies

Chapter 13: Ethical Considerations

• Ethics in HR Practices and Internal Marketing
• Balancing Organizational Goals and Employee Well-Being
• Case Study: Addressing Ethical Challenges in HRM

Chapter 14: Future Trends in HRM and Internal Marketing

• The Rise of Hybrid Work Models
• Personalization in Employee Experiences
• Sustainability in HR and Internal Marketing Practices
• Case Study: Preparing for the Future of Work

Appendix: Tools and Resources for HR Professionals

• HR and Internal Marketing Software Solutions
• Recommended Readings and Journals
• Professional Associations and Certifications

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