(Ebook PDF) Public Sector Marketing Communications Volume I 1st edition by Ogechi Adeola 3031072936 9783031072932 full chapters

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ISBN-10 ‏ : ‎9783031072932

ISBN-13 ‏ : ‎3031072936

Author :  Ogechi Adeola

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector. 

Public Sector Marketing Communications Volume I 1st Table of contents:

Chapter 1: Foundations of Public Sector Marketing

• Defining Public Sector Marketing Communications
• Differences Between Public and Private Sector Marketing
• The Role of Marketing in Public Administration

Chapter 2: Strategic Communication Planning

• Developing Communication Goals and Objectives
• Audience Analysis and Segmentation
• Crafting Key Messages for Public Audiences
• Case Study: Effective Communication Planning in Public Campaigns

Chapter 3: Public Engagement and Outreach

• The Importance of Public Engagement
• Tools for Community Outreach
• Case Study: Building Community Trust Through Outreach Programs

Chapter 4: Media Relations in the Public Sector

• Working with Traditional Media Outlets
• Handling Media Queries and Crisis Communications
• Case Study: Successful Media Campaigns in the Public Sector

Chapter 5: Digital Transformation in Public Sector Marketing

• Digital Tools and Platforms for Public Communication
• Social Media Strategies for Public Engagement
• Case Study: Leveraging Social Media for Government Transparency

Chapter 6: Branding for Public Institutions

• Building and Maintaining a Strong Public Brand
• Aligning Institutional Values with Public Perception
• Case Study: Branding in Nonprofit Organizations

Chapter 7: Crisis Communication in the Public Sector

• Preparing for and Managing Public Crises
• Communicating During Emergencies
• Case Study: Effective Crisis Management in Public Agencies

Chapter 8: Ethical Considerations in Public Sector Marketing

• Balancing Transparency and Privacy
• Ethical Challenges in Public Communications
• Case Study: Navigating Ethical Dilemmas in Public Messaging

Chapter 9: Measuring Communication Effectiveness

• Metrics for Evaluating Public Sector Campaigns
• Tools for Public Feedback and Impact Assessment
• Case Study: Data-Driven Decisions in Public Communication

Chapter 10: Cross-Sector Collaboration

• Partnerships Between Public and Private Sectors
• Engaging Nonprofit Organizations in Campaigns
• Case Study: Collaborative Efforts for Social Impact

Chapter 11: Future Trends in Public Sector Marketing Communications

• Adapting to Emerging Technologies
• Building Resilience in Communication Strategies
• Sustainability and Inclusivity in Public Messaging

Appendix

• Resources for Public Sector Communicators
• Best Practices from Global Case Studies
• Recommended Readings and Tools

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