(EBOOK PDF) Fashion Marketing in Emerging Economies Volume I 1st Edition 3031073258 9783031073250 full chapters

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ISBN-10 :   3031073258

ISBN-13 : ‎  9783031073250

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets. In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chaptersprovide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others. This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.

Fashion Marketing in Emerging Economies Volume I 1st Table of content:

Part I. Introduction

1. Fashion Marketing in Emerging Economies: An Introduction

Part II. Fashion Marketing in Emerging Economies: Consumer and Brand Building Perspectives

2. Fashion Brands and Emerging Markets’ Opportunities: A Literature Review from a Consumer Behaviour and Marketing Perspective

3. Fashion Weeks and Customer Experiences in Emerging Markets

4. Will I Follow My Ideal Self Everywhere? Exploring Consumers’ Perceptions Towards Fast Fashion Influencers on Instagram

5. Emerging Economies in Fashion Global Value Chains: Brand Positioning and Managerial Implications

Part III. Fashion Marketing in Emerging Economies: Sustainability and Social Responsibility Perspectives

6. Communication of CSR Practices and Apparel Industry in India—Perspectives of Companies and Consumers

7. Sustainability and the Supply Chain

8. Sustainable Fashion in Ghana: An Exploratory Study of Fashion Designers’ Knowledge, Practices and Challenges

9. Sustainable Fashion: The Case of a Mexican BCorp

Part IV. Conclusion

10. Brand, Consumer and Sustainability Perspectives in Fashion Marketing: Conclusion and Resea

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