(EBOOK PDF) Celebrity Fashion Marketing Developing a Human Fashion Brand 1st Edition by Fykaa Caan, Angela Lee 1032007338 9781032007335 full chapters
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Authors:Fykaa Caan , Series:Management [504] , Author sort:Caan, Fykaa , Ids:DOI , Languages:Languages:eng , Published:Published:Apr 2023 , Publisher:Routledge , Comments:Comments:This book explores the concept of the celebrity as a ‘Human Fashion Brand’ and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications and fashion influencers; they explore existing theory, models, and tools and the role of technology; and they explain how celebrity-endorsed products impact fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model,’ which describes the relationships between the fashion celebrity, fashion celebrity marketers, and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.
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Product details:
ISBN-10 : 1032007338
ISBN-13 : 9781032007335
Author: Fykaa Caan, Angela Lee
This book explores the concept of the celebrity as a ‘Human Fashion Brand’ and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.
Celebrity Fashion Marketing; Developing a Human Fashion Brand 1st Table of content:
Chapter 1 Introduction
1.0 Introduction
1.1 Background and Context
1.1.1 The Fashion Celebrity
1.1.2 The Fashion Celebrity Marketer
1.1.3 The Fashion Consumer
1.2 The Need for a Human Fashion Brand Model
1.3 Summary
Chapter 2 The Fashion Celebrity
2.0 Introduction
2.1 Why Use Celebrities?
2.1.1 Celebrity Definitions
2.2 The History of the Celebrity and Their Fashions
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