(EBOOK PDF) Algorithmic Marketing and EU Law on Unfair Commercial Practices 1st Edition by Federico Galli 3031136020 9783031136023 full chapters

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Product details:

ISBN-10 :  3031136020 

ISBN-13 : ‎ 9783031136023

Author :  Federico Galli

Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. 

Algorithmic Marketing & EU Law on Unfair Commercial Practices 1st Table of content:

1. Some Preliminary Remarks
Part I. Introducing Algorithmic Marketing
2. Algorithmic Marketing
Part II. Algorithmic Marketing Practices
3. Data-Driven Surveillance
4. Predictive Personalisation
5. Empathetic Connection
Part III. Algorithmic Marketing and EU Law on Commercial Practices
6. EU Law on Unfair Commercial Practices
7. Digital Vulnerability
8. Algorithmic Manipulation
9. EU Law on Fair Trading 2.0: A New Hope

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